February 15, 2003
Table of Contents
Quote of the Week
Featured Resource - WinDriversBackup
Staff Article - THE
LATEST, GREATEST SEARCH ENGINE TRICK!
Guest Article -
USING VENTURE CAPITAL TO START UP OR EXPAND
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Quote of the Week
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sure reliance for the preservation of our liberty.
- Thomas Jefferson
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THE LATEST, GREATEST SEARCH
by: Cary Christian
Are you salivating yet? Can't wait to get your paws on this one? Dying to
see the look on your competitors' faces as you race past them in the
Well, forget about doorway pages, search engine cloaking, link farming,
hidden keywords, and just about every other trick you've ever read about.
Most of them won't do you much good. Many of them will get you banned by the
Many require you to manage multiple domains. Others require you to know a
lot more programming than you care to know or else hire someone to do it for
you or purchase software that accomplishes the task.
So what is this trick I'm talking about? How about honesty? That's right,
honesty. So simple. So pure. So hard to come by online. So valuable when
found. So powerful when used.
Some marketers will tell you that total honesty can be a tremendous handicap
in business. But when was the last time a customer ever said that? Search
engines represent your customers. When dealing with a search engine you ARE
dealing with your potential customers, for the search engines are how they
Did you know that 94 percent of Internet users in the US use search engines
to find what they're looking for? And did you know that 81 percent of them
ALWAYS find what they're looking for when they use the search engines? When
they reach your site you want to make sure you're giving them exactly what
they expected when they clicked through. Otherwise you're wasting a lot of
bandwidth and tarnishing your image.
So how does one go about using honesty to get top rankings in the search
It's simple really. In my opinion the basics of Internet marketing provide
you with all you really need to succeed. Tricks and fads come and go and
your competitors can use them, too, erasing any temporary advantage you
might find very quickly.
But the one thing that's hard to overcome is excellent quality content.
That's honesty. "This is who we are, this is what we provide, and this is
how our products can help make your life easier and more enjoyable." Use
your creativity to provide excellent content rather than apply the latest
"trick" to your site. The only way your competitors can beat that is to come
up with even better content. That's the way the Internet SHOULD be.
The search engines will reward good content. They always have and always
will. In fact, you cannot get a listing in the Open Directory without good
Don't think for a minute that the people running the search engines aren't
aware of the tricks being used to get top rankings. They read, too, and
people who develop these tricks just love to write about them. The end
result is that the useful life of one of these tricks is very short.
Take your site one page at a time. Think about what you want to say on that
page. Write the content without thinking about search engine rankings. Just
concentrate on writing the best content you can come up with.
Then, simply optimize the page using basic search engine optimization
techniques. Your content will dictate the keywords you use to describe the
page. Your content will dictate the title of the page. Your content will
dictate any links that are appropriate. If it's a small site, your content
might even dictate the domain name. Once you're done you have a page with
great content and with all the meta tags accurately describing what that
page is all about.
And there still isn't a trick in the book that beats it long term!
Copyright (c) 2003
USING VENTURE CAPITAL TO START UP OR EXPAND
By: Berwyn J. Kemp
The world of the venture capitalists is a multi-billion dollar world. At any
point in time there are billions of dollars of venture capital available.
For the start up, operational, or expansion needs of all kinds and sizes of
businesses. And if you have a viable business or idea you can get the
venture capital that you seek.
At one time venture capitalists favored the hi-tech cutting edge kinds of
businesses. But, today the so called low-tech businesses are attracting
venture capital as readily as only the hi-tech industry once did. And
venture capital in amounts of several hundred thousand dollars to many
millions of dollars can be attracted in 90 days or less. Here are some
guidelines to help you get venture capital to start up, more effectively
operate, or expand your business.
* You should start by evaluating your business or idea for it Demonstrable
Economic Justification (DEJ). This evaluation will answer a number of very
important questions. Such as: How big is the market for your products or
services? What kind of competition do you have? What problem does your
products or services solve? Does your market know they have the problem you
solve? If not, large blocks of capital may be needed to educate your market,
which could be a problem.
* Write a short executive summary of your venture capital idea or project.
This executive summary should describe your proposal in enough detail to
give prospective venture capitalists a clear idea of: Why you want this
capital? How you’ll use this capital? What kind of competition you face?
What kind of profits will this capital create? And, who is on your
* Make a list of prospective venture capitalists who fund the kind of
business you have. This list can be prepared from public sources of
information. Such as, computer searches, phone book directories for major
U.S. cities, and numerous other sources. The possibilities are endless for
research sources that you can use.
* Send your executive summary to the venture capitalists that your research
uncovers. And keep sending your executive summary around until you get a
positive response from a number of prospective venture capitalists. The
brief format of your executive summary makes it much easier for venture
capitalists to review your proposal, than a full business plan will.
* Prepare a full business plan of your project or idea, once your get a
positive response to your executive summary of 3 or more venture
capitalists. In preparing your business plan you should try to keep it to
between 15 to 20 pages, if at all possible. Because anything longer than
this very seldom gets read. Yet you should list in the appendix of your
business plan any other information or materials you have available. And if
more information is needed by the venture capitalists, they can always
request that specific information.
* Give more focus to the marketing section of your business plan than other
sections. While, all sections of your business plan are important, most
business plan focus on the profit projections. Yes, your profit projections
are indeed important, but it is the marketing section that tell how those
profit projections will be achieved.
Now use these guidelines to help you to get the venture capital that you
seek. So that you can effectively start up, more effectively operate, or
expand your business. Because the money is out there for you now all you
have to do is go get it.
Berwyn J. Kemp is a financial consultant who helps businesses obtain
funding. For full information on his funding products and services. Or for a
FREE subscription to his newsletter, The Business Funding Success News,
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