February 22, 2003
Table of Contents
Quote of the Week
Featured Resource - LOOKDISK
Staff Article -
Guest Article -
THE POWER OF FOCUS
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Quote of the Week
The true measure of an
individual is how he treats a person who can do him absolutely no good.
- Ann Landers
If you have any specific
questions or issues you would like for us to address in upcoming issues,
please let us know by sending an email to
Ever had trouble finding a file you know is somewhere on your hard drive but
just can't remember where you saved it? LookDisk allows you to perform
sophisticated searches to find what you're looking for and more. It costs
nothing and might save you a headache or two from time to time.
by: Cary Christian
It's time for another installment of reader questions. It's been a while and
I was suffering from withdrawal! So let's get started.
Question 1 (Niche Marketing):
You talk frequently about the importance of finding a niche market in order
to be successful. Just how does one go about doing this?
There are really two key components to finding an appropriate niche market
for yourself. One is finding that market segment that has needs that are not
being met. The other is finding such a market segment in which you have an
interest and the skills required to meet those needs.
It's not an easy process. That's why everyone isn't serving a unique niche
and making millions.
The easiest part is probably finding the market segment whose needs are not
being met. If you spend some time in online forums, you'll constantly hear
people asking for products. They need software to perform a certain task, an
ebook on a specific subject, services they are having trouble finding and so
on. Pay attention in these forums and you can come away with all kinds of
You can also do some keyword research online. For example, you can download
a fr*e program called "Keyword Live" from
http://www.analogx.com Start up the program and it will provide
you with real time combined results of what people are searching for on
several major search engines. It will show the top 100 single words being
searched for on the left and the top 100 keyword phrases being searched for
on the right. Let it run for hours, or even days if you like, to get a good
sampling. Browse through the keyword phrases and find some topics that
interest you. Do those searches yourself and see how well other businesses
are providing the products being sought. You will most likely have to break
the subject matter down even further to truly find a niche. It takes a lot
of time and effort but you will find niches this way.
Of course there are other tools that make this part of the process easier
that are not fr*e, but will save you countless hours of work. An excellent
one is Nichefinder which you can read about at:
The harder part is finding a niche you would enjoy serving. You need to find
something that interests you deeply. It should be something that you would
enjoy doing as a full time job. Think about the market segment looking for
the product. Are they the type of people you can identify with? Do you have
the skills, or can you learn the skills that you need to service this market
I wish I could tell you there was a shortcut you could take, but there
isn't. A niche that suits you might not suit anyone else. It's a personal
thing as well as a market consideration. You just have to work at it until
you find something suitable. But it's worth it: the right niche can make you
Question 2 (Search Engine Tactics):
You made it pretty clear in your article last week that you don't care much
for using tricks to get high search engine rankings. What do you like?
Content, content and more content! I've seen the magic of it first hand.
Fill your site with useful information that is rich in the keywords that
describe your site and your products, and the search engines will find you!
Question 3 (Purchasing Subscribers):
I'm just starting out and would like to build a good opt-in list as quickly
as possible. There are companies that will get you subscribers for a fee,
but I'm not sure of the quality I'd be getting. Should I buy subscribers or
pass on the idea?
A subscriber you buy will never be as good as one you get as an opt-in from
your website. However, that doesn't mean you can't buy quality subscribers.
You just have to be careful where you buy them. There are many companies
that will sell you subscribers that contain a lot of people who didn't
really opt-in. These will cause you nothing but trouble. Take the time to
find out how they acquire the subscribers they're sending you. Look at the
process and decide if that's how you would want to acquire your subscribers.
One excellent source for purchasing subscribers is Lead Factory, which you
can check out here:
They do a good job and supply quality subscribers. They're not cheap, but if
you're in a hurry they are a safe bet.
There are a few specific companies I would definitely stay away from that
are no less expensive than Lead Factory. If anyone wants to know who, please
send me an email and I'll respond privately. For legal reasons, I don't want
to trash them publicly.
Question 4 (New Scams) (Note: this question is also presented
in our Small Business Newsletter this weekend. I'm presenting it in both
places so everyone will be informed on this issue):
I've been receiving a lot of emails lately with no real links to click
through on, just phone numbers to call. In most cases they are notifications
that I have won something or it's about an urgent matter that I need to
attend to. Some of them might have gotten me to call, but I've received so
many of them that I've come to realize it's some kind of scam. Do you have
any idea what this is about?
I've received quite a few of these myself. Chances are good that that some
of these are variations of the "Nigerian" scam. It's likely if you called
that sooner or later you'd need to give them banking details or something
similar to complete whatever transaction it is they're trying to lure you
into. Then they would empty your bank account, of course.
It's also possible it's a phone scam like the "809" scam that originated in
the Dominican Republic. You get a phone number to call, they keep you on the
phone as long as possible, and you get billed $100 or more for the call.
You're actually dialing a service that charges exorbitant rates by the
minute like the 900 services here in the US.
You have to watch the phone numbers carefully because the "809" scam has
spread throughout the Caribbean now. Here are the latest set of numbers you
need to look out for:
242 (Bahamas), 246 (Barbados), 264 (Anguilla), 268 (Antigua & Barbuda), 284
(British Virgin Islands), 345 (Cayman Islands), 441 (Bermuda), 473
(Grenada), 664 (Montserrat), 758 (St Lucia), 767 (Dominica), 784 (St Vincent
& Grenadines), 787 (Puerto Rico), 809 (Dominican Republic), 868 (Trinidad &
869 (St. Kitts & Nevis) and 876 (Jamaica).
Under international telecommunications treaties, each country establishes
its own telephone rates and there is no limit to the per-minute or total
charge for such calls. There have been similar scams involving numbers
originating in various Eastern European countries, and more are anticipated
as many small Pacific nations begin to receive separate area codes.
When you are targeted, the number will look like a conventional area code
plus seven-digit phone number. If you see one of the above number sequences
in the area code section, don't call!
That's it for this edition of reader questions. If you have questions of
your own you'd like answered, send them to me at
Copyright (c) 2003
THE POWER OF FOCUS
by: Wendy Hearn
What one thing is often missing for many people who want to be successful?
The typical entrepreneurial spirit of having many ideas, projects and things
to do are often there in abundance. Perhaps you see many opportunities and
possibilities. However, the tendency is to spread yourself too thin and
'try' to do everything. This often results in you not achieving what you say
It seems that the more ideas I have, the more ideas this generates. Recently
the number of ideas have increased dramatically. They're there first thing
in the morning and even waking me in the middle of the night. Visualizing
and journaling is bringing up even more. I feel inspired, excited and have a
lot of enthusiasm for many of the ideas. However, I realised that if I
wanted to turn these ideas around, get them completed and be more
productive, there was only one thing for it. I needed to be even more
focused than I'd ever been. A clear intentional focus that moves us towards
our dreams quickly and effectively.
Although you may be very busy, when you have too many things on the go at
once, they are often scattered and you end up dabbling in things. You then
find you're not producing the results you want. Not only this, but you may
feel overwhelmed, frustrated and fed up. The friction of being pulled in
many directions, feeling stressed and heavy, eats up your time and energy,
leaving you less able to be focused and move forward.
If you are someone who has lots of ideas, projects and things you want to
do, acknowledge this fact. Accept that you don't need to act on them all now
and be willing to let some things go for the time being. There will
undoubtedly be some fear about this, which is natural. Choose to be with the
fear, accept it for what it is and choose instead to be focused.
When you choose to be focused, you'll experience a sense of achievement and
increased success. Focus builds momentum for faster results, leaving you
more productive and effective. When you're ready and willing to be more
focused, I suggest you start by examining all the possibilities. Brainstorm
it all out on paper. Get it out of your head so you can see it all clearly.
When you can see the bigger picture more clearly, start experimenting with
being focused. Play with the idea of focusing on only 3 things. Choose the 3
ideas that either feel most important to you, or where your passion lies, or
what would bring your dream alive or make your heart sing. Write down your 3
areas of focus, specifically. The more specific you are, the more focused
When you have chosen 3 things, see exactly where they fit into your vision
or dream and ascertain whether they are the most effective choice today.
With each of your 3 ideas, define your compelling reason for pursuing them
and identify what each will give you. Your compelling reason will inspire
you to continue and be committed. Check each day on your 3 areas of focus
and take actions which are aligned with being focused.
Making the shift to being focused and experimenting with the idea of only
pursuing 3 ideas at any one time may be quite a step out of your comfort
zone. You may start this experiment only to find yourself slipping back. If
you're ready to be focused, whom do you know who will challenge you to
maintain your focus? Being challenged in a healthy way by someone else can
add fun to the process, keeping it light-hearted and helping you to maintain
What I want for you is to be focused, enabling you to attract and achieve
the success you want.
Personal and Professional Coach
She works with business owners, professionals and executives to
discover and unlock their own inspiration, to effortlessly take
the actions required to have the success they desire.
To receive Wendy's free newsletter, send an email to:
Copyright 2003, Wendy Hearn. All rights reserved.
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