Peak SBC, LLC  

 

 

The SBC Home Business Newsletter

presented by the Peak Small Business Center

 

 

February 1, 2003

Table of Contents

 

Welcome

Quote of the Week

Administration

Featured Resource - THE INTERNET TRAFFIC REPORT

Staff Article - DOES MLM = SCAM?
Guest Article -  10 STEPS TO SUCCESS IN DIRECT MARKETING
Parting Comments

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Welcome

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Quote of the Week

Faith and doubt both are needed, not as antagonists, but working side by side to take us around the unknown curve.

- Lillian Smith


Administration

If you have any specific questions or issues you would like for us to address in upcoming issues, please let us know by sending an email to mailto:cary@peakconsultinginc.com
 


Featured Resource

THE INTERNET TRAFFIC REPORT

Your computer is moving more slowly than molasses on a cold winter day and you wonder, is it your machine or is the Internet just slow right now? Well, now you can find out. Just hop on over to http://www.internettrafficreport.com/main.htm and see what's happening online on every continent. This is a really interesting site.    


Staff Article

DOES MLM = SCAM?
by: Cary Christian


When you think of Multi Level Marketing ("MLM") do you automatically think of scams? It's hard not to since most scam businesses on the Internet use an MLM structure. The MLM structure provides the greatest benefit possible to the promoters and the people they bring in on the very top levels, which is why it is chosen so frequently by those out to make a quick killing.

In my opinion almost all MLM programs offer much more than they can ever deliver, and I've never found one I like. And believe me when I tell you I have searched high and low to find a decent MLM program.

Is it simply impossible for an MLM structure to work? No. Are all MLM programs scams? No. You might be surprised at those answers given what I just said above. But it's not the MLM structure that does not work, even given the inevitable numerical impossibilities you eventually run into. It's the way the majority of MLM programs are put together by the promoters.

I think there are five major problems with most MLM programs:

1. There isn't enough money in the upper levels of the downline. People have to build too deep to earn any money and they ultimately drop out when they do not. This hurts you because you've wasted your money and your marketing resources on a failing effort, but it also hurts the people above since they are constantly having to recruit to keep pace with the attrition in their downlines.

2. Most MLM programs do not market a product, OR do not market a product that breaks out of the business opportunity market. If you assume there are 10 million biz op seekers online (pick any number you like, it really doesn't matter), you're only out there selling to each other. It's an inefficient market where every potential buyer is also a potential seller. MLM needs to sell outside this market to create real profit opportunity.

3. Many sell one-shot products rather than consumables which limits the opportunities for profiting from real business activities. The MLM structure should be secondary. It should offer an incentive to outstanding recruiters, but the ability to profit by selling product must be the primary focus of the program.

4. There should be two separate and distinct opportunities to profit, the first being selling product, the second, recruiting. Most MLM programs combine the two. Take Amway and Tupperware for example. Not everybody wants to SELL Amway and Tupperware products. The market for people who might want to BUY those products is much larger. An MLM program cheats itself by not separating these functions and concentrating on them as two separate lines of business.

5. As discussed earlier, MLM has earned a bad name because of all the scams associated with this type of structure. This makes it more difficult to recruit a downline and even more difficult to sell products.

I believe the time is coming where we will see a successful MLM business built online that will break the mold and show others how it should be done. There are several opportunities available today that have a shot at this but they are still selling product and recruiting as one function rather than two and there still isn't enough profit in the higher levels of the structure. As a result, it is still only the early birds that are getting fed.

If you're thinking of participating in an MLM opportunity, consider the above factors in making your evaluation. It might save you a lot of time and money!


Copyright (c) 2003


Guest Article

10 STEPS TO SUCCESS IN DIRECT MARKETING
by Shelley Lowery


If you're looking for a lucrative home based business, direct marketing may be just what you've been looking for; Offering you the possibilities of making your dreams come true.

WHAT IS DIRECT MARKETING?

Direct marketing is offering a product or service directly to the consumer via mail order, Internet sales, personal sales, etc., with no middleman involved. Many direct marketing companies are now being operated right out of the home. Home based business is the waive of the future and can offer you a wonderful opportunity to actually be able to compete with the large, well established companies with large bank accounts. That's what is so wonderful about the Internet. You don't have to have a large bank account to succeed. You just have to have a little "know how."

* 10 Steps to insure your success

1. SET YOUR GOALS
What do you want to accomplish? Do you want a new home? Do you want to save for your children's college education? A new car? You can have whatever you want, but you must want it enough to do the things that have to be done in order to get it. Set your goals, write them down and set a target date for reaching them. Set short term reachable goals and long term higher goals, yet don't set them too high. This will cause you to become discouraged if you don't achieve them. Work consistently towards accomplishing your goals each day, each week and each month until you reach your short term goals. When you have attained your short term goals, set them a little higher each time. Ultimately you will achieve your long term goals. Goal-setting is a must in every area of life.

2. BE SELF DISCIPLINED
Get up early each day. Get ready for your job as if you were working outside your home. Have a list of all the things you want to accomplish during the day. This will give you an organized approach to each day. It's amazing how much you can get done using a "To Do" list.

3. BE SELF MOTIVATED
Set up a schedule and stick to it. Be Enthusiastic. Enthusiasm generates its own energy. Energy and good health are synonymous with motivated, happy people. Achievers.

4. BE ENTHUSIASTIC
Positive thinking will literally be your key to success. You have to convince yourself that you can succeed at whatever you desire, because you can.

5. DO NOT ALLOW YOURSELF TO BECOME DISCOURAGED
Remember... The more "NO's" you get, the closer to a "YES" you become.

6. SCHEDULE YOUR TIME WISELY
A schedule is your roadmap to success. If you have no direction, you'll travel in circles and ultimately never reach your goals. Plan your work then work your plan.

7. HAVE A POSITIVE ATTITUDE
Success is 90 percent attitude and 10 percent aptitude. Learn the art of positive thinking. You can do whatever you put your mind to. It's mind over matter. Your attitude will either guarantee your success or guarantee your failure. You're only a failure if you give up.

8. SET UP AN OFFICE AREA
Most direct marketers work from their own homes, but it is still essential to set up a specified work area. Take pride in your business to insure your success.

9. HANDLE YOUR MONEY WISELY
Set up a written budget. Set aside a percentage of your business income to put back into your business. This is a must. Failure to reinvest your money will result in the failure of your business.

10. TAKE CARE OF YOURSELF
Get plenty of sleep, eat right and take some time to stop and smell the roses... Be Persistent... Persistence Pays Off... Don't Give Up... Most Businesses fail Just At The Moment They Are About To Succeed...

Sales is one of the highest paid of all professions. "Give a man a fish and he'll eat for a day. Teach a man to fish and he'll eat for a lifetime."

---------------------
About the Author

Shelley Lowery is the Webmistress of Web Source - Your Guide to Professional Website Design and Development. Join The Syndicator, our new, free article syndication program and display complete articles w/photographs on your website that are automatically updated each week. http://www.web-source.net 


Parting Comments

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