April 12, 2003
Table of Contents
Quote of the Week
Featured Resource - LOOKDISK
Staff Article -
ANNOUNCEMENTS AND OBSERVATIONS
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Quote of the Week
Out of your
vulnerabilities will come your strength.
- Sigmund Freud
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ANNOUNCEMENTS AND OBSERVATIONS
I'm going to use this section of our newsletter this week to
make some announcements and observations to subscribers of both our Small
Business and Home Business newsletters. This issue is also going to be very
short because I want to focus totally on the following issues.
SOMETHING NEW COMING NEXT WEEK
Publishers have been fighting an uphill battle for months now because of the
proliferation of filters and the enormous problems created by sp^m. I know
all of you are probably as sick of this email scourge as we are. Since Peak
does nearly no email advertising at all, it hasn't affected us much, yet,
but it has been clear for some time that changes and new technology are
Paul Myers has created a very neat piece of technology that fits the bill.
It's a product called "Newsmon" and it's fr^e to anyone who wants to use it.
It totally eliminates the need to send newsletters by email. It puts the
control in your hands as to what newsletters you want to read, when you want
to read them, and whether you keep them archived or not. When you want to
unsubscribe, you simply delete the entry in Newsmon and you do not receive
any more updates for that ezine.
When an updated newsletter is available from the ezines you subscribe to,
the Newsmon icon in your system tray will blink letting you know that you
have received updates. You click on the icon, Newsmon opens, and you select
the update you want to read. It will connect you to the website where you
can read the newsletter online.
I know this is a very brief description of this program, and you may not
understand exactly how it works. During the coming week, I will put full
instructions, including screen shots, on our website so you can read more
about it. For now, let me just say it's very simple to set up and use, and
really is a great little program.
I plan to make this available to you next week. Of course, you may still
continue to receive the email version of our newsletters if you prefer. I
would recommend, however, that you at least download and try Newsmon to see
how it works. I'll give you the URL for the instructions next week along
with the download URL for Newsmon. I think you're going to like it very
much, and most of the better ezines online will be offering this service.
Paul will also be providing an ezine directory on his site that will list
the ezines available using Newsmon. It's not ready yet, but should be soon.
PROBLEMS WITH YAHOO EMAIL ADDRESSES
I wasn't going to mention this, but I have to. Apparently last week Yahoo
announced an "email promotion" whereby its users get entries into a
sweepstakes to win a year of Yahoo Email Plus fr^e for each piece of sp^m
email they report using Yahoo's "This is Sp^m" link. Obviously, some people
are going to be reporting emails they receive without regard for whether
they really are sp^m or not. Such a promotion is simply adding to the
madness. Many innocent people are likely to be hurt by this witch hunt.
Many publishers I know are simply deleting all Yahoo email addresses from
their subscription lists. Period. Enough is enough. I decided not to do
that. Most of you have been with us for a long time, and I do not believe
for a minute that any of you would do anything underhanded. When you
subscribed to our newsletters, I told you that you would never receive any
"special announcements," solo ads, "exclusive mailings," and other annoying
extra mailings as a result of your subscription, and I have kept that
promise. As a result, I feel like we have developed a good working
relationship so I will not worry about such things.
I did want to mention the issue to you, however, because it highlights
another reason why a program like Newsmon has become a necessity. The online
world has forever been changed and we have to learn to change with it.
I also wanted to mention it to you in case any of you do any email marketing
and have Yahoo addresses on your lists. If you do, be careful.
AN UPDATE ON HABEUS
Habeus not only raised the price of the business license on their "header"
that allows emails through the filters, as predicted, but they have just
sued ClickBank and an online program because ONE of the online programs
users used a Habeus header on an email that, in their opinion, did not
conform to their rules.
This is the type of "sue everybody in sight" mindset and hands around your
neck control that makes such a program so dangerous. It not only will never
work, but it is going to create major problems for all legitimate small
businesses eventually. As I've said before, the sp^mmers will not even be
slowed down by such tactics. They'll continue full force unabated in spite
of filters and Habeus.
A VALUABLE LESSON FROM ALL OF THIS
There is no doubt that email marketing is out of control. It's not only the
annoyance of receiving lots of email you never asked for, but it's becoming
such a bandwidth hog that it seriously threatens the viability of using the
Internet in the manner we've become accustomed to.
But humans are a resilient lot. Products like Newsmon are an example of a
technological response to the problem that actually works. It was only a
matter a time before someone came up with a solution that puts control back
into the users hands and does it without charging the users a single dime.
And that's cause for hope.
ONE LAST THING
I considering changing the format of our newsletters and I'd love to have
your input. If you could, please send me an email and tell me what you would
like to see changed. Would you like it shorter? Should I cut out some
sections and address the main topic being covered in more detail? Would
sending it out every other week instead of weekly be okay with you? What
type of content do you most like to read?
I would greatly appreciate any input you can give me. We've kept the same
format now for 16 months and I feel like it's time for a little change.
Obviously, I would like to change it in ways that make it more useful to
you. Thanks in advance for helping me with this.
Till next time,
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