September 28, 2002
Table of Contents
Quote of the Week
Featured Resource - GIBSON RESEARCH
Staff Article -
- SUCCESS HABITS
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Quote of the Week
The journey is the
- Taoist saying
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by: Cary Christian
It's that time again! I'm in the mood to present another installment of
Quick Takes this week, so here goes.
GENERATE TRAFFIC BY HAVING A LITTLE FUN!
One of the most frequently searched terms online is "jokes" or some other
term related to humor. Now why would that be of interest to you?
We tend to get so serious about managing our businesses that we sometimes
lose some of our creativity. Everyone is optimizing their sites for the
search engines, running pay-per-click campaigns, participating in email
marketing campaigns, etc., etc., etc. Being able to do something different
will give you a competitive advantage.
So if you know people are searching for jokes and humor in droves, why not
give them what they want? How many different ways can you think of to turn
humor into a marketing strategy? Let's try a couple:
1. Start a newsletter with your own joke of the day. Include an ad
for your products in every issue. Get yourself 365 excellent jokes and load
them into an autoresponder. Market your joke of the day newsletter on your
site and in other marketing efforts you undertake. Then sit back and let the
autoresponder advertise for you on a daily basis.
2. Find some good cartoons or a cartoon feed to place on your website
and change it every day or every week. If it's good enough, you can build
repeat visitors to your site with very little effort.
I'm sure you can probably think of many other ways you could use humor to
assist your marketing efforts. Don't get me wrong: these visitors will NOT
be very targeted unless you can tailor the humor to your business in some
For example, if you cater to people who like gardening, then you should look
for jokes, humorous articles, cartoons, etc. that deal with gardening,
farming, landscaping or something similar.
Tailoring the humor to your business may be either very simple or very
difficult depending on your industry. But even if you cannot target the
humor, you'll get plenty of visitors and repeat visitors very inexpensively.
A LOGICAL EXTENSION
The previous discussion of using humor to generate visitors logically leads
to using other terms that are more targeted to your business and following
the same techniques. For example, find heavily-searched keywords related to
your business and develop a "tip of the day" related to that keyword.
WHAT HITS ARE AND ARE NOT
I'm sure you've all seen sites that brag they're getting 10,000 hits per
day. You've probably been envious of those numbers and wonder how you can
get your site into that category. But what numbers are they talking about
when they say they're getting 10,000 hits per day?
Hits are not the same as visitors. You need to understand that in order to
analyze your traffic properly. If you have a webpage that contains 20
pictures or other objects, then one visitor to this page will create 20
hits. If this page were our braggart's page that gets the 10,000 hits per
day, then it is only getting 500 visitors per day. Our envy level just
dropped in a major way!
Make sure you are concentrating on visitors and not hits when you're
analyzing your own site statistics.
Millions and millions of people tune in to soap operas every day and sitcoms
every night. You'll hear people discussing the characters and what happened
on the last show and trying to guess what might happen tomorrow or next week
when the next installment airs. The good shows keep people coming back again
Why not do this on your website? You know I'm a big fan of helpful content
that is complementary to the products you sell. Well, why not serialize some
of the content to keep people coming back for more?
Either write or get yourself some good multiple-part articles and present a
new installment each week on your site. If the articles are sufficiently
interesting enough, people will come back to read them.
Once the article series has run, let them do double duty! Load them into an
autoresponder and let people subscribe to the series from your site, your
newsletter or through some of your other advertising sources. This will give
you an opportunity to include an ad for one of your products with each
Copyright (c) 2002
by: Wendy Hearn
What one thing could you do
today to improve your business and professional success? What difference to
your life would this make if it became a habit?
Forming habits which become ingrained will yield results. I've hesitated to
say the results you really want because it depends on what you're doing. Are
your habits keeping you stuck or are they moving you forwards? If one of
your habits is spending too much time planning and not enough time doing,
then you're not likely to achieve your desired results.
To break unproductive habits but to add habits which will move you forward
is one of the goals of coaching. These daily habits can be fairly small but
will gradually amount to something much bigger.
Let's take the example of someone who needs to make telephone calls to
further their business. A habit to break may be spending too much time
thinking about each call, putting it off, or finding other things to do. The
new habit to introduce may be to make 3 telephone calls a day or to identify
the one daily telephone call which will have the biggest impact on your
I encourage you to identify and introduce one daily habit into your business
or professional life. Keep it small to start with and as your feeling of
success increases, you can add to it. Your success lies with the actions you
take each day.
Personal and Professional Coach
She works with business owners, professionals, executives and
managers who are ready to enrich their lives. . . finding more
success, fun, balance, joy and time. She coaches one-to-one
with individuals and groups by telephone and email.
Copyright 2002, Wendy Hearn. All rights reserved.
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