November 23, 2002
Table of Contents
Quote of the Week
Featured Resource - UNINSTALLABILITY
Staff Article -
WHERE TO USE AUTORESPONDERS
Guest Article -
POP-UP WINDOWS: A NUISANCE OR A GOLD MINE?
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Quote of the Week
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- John Ruskin
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by: Cary Christian
We've talked before about the benefit of using autoresponders in your
marketing efforts, but there still seems to be a lot of confusion about
where and how to use them.
First off, autoresponders are a terrific timesaver, especially if you
receive a lot of requests for information. The time it takes to personally
respond to a large number of similar emails can become quite inhibiting.
Second, autoresponders give you a terrific way of following up with
prospects on a schedule without having to remember to do the follow-ups and,
again, without having to spend the time to follow-up manually.
But where do you put these things so they can start working for you 24 hours
1. YOUR WEBSITE
There are a number of ways you can use autoresponders on your website:
- Have a page where you offer free email courses with each each course set
up on its own autoresponder. People who visit your site can sign up any time
of day or night and you don't have to be involved in the process. Naturally,
the email course should be designed to help you increase sales.
- Offer answers to frequently asked questions or support issues via
autoresponder. This can be a tremendous time saver.
- Offer more in-depth information on your products or tips for using your
products via autoresponder. You can even offer a complete catalogue and
periodic updates automatically.
2. CLASSIFIED ADS
We've talked before about how classified ads are generally worthless for
actually trying to sell something. But they're good for giving something
away for free. Offer your email courses, with your advertisements or subtle
sales message included, on free classified ad boards, in ezines, and
anywhere else where you can post a short ad. Get that autoresponder address
out there wherever it might be seen.
3. IN YOUR SIGNATURE FILE
If you're not using a signature block on every email you send out, you're
missing a great opportunity. Place an appropriate short ad and autoresponder
address in your signature file wherever you can use one. Using a signature
file on your personal and business emails is a given, but remember to use
them when you post on forums and newsgroups as well. Here's an example:
Learn how to become a high-earning affiliate
champion with the free Affiliate Masters Course
Your signature file can be three to five lines long and you should keep each
line under 60 characters to make sure it will always display properly no
matter what email client the recipients of your emails are using.
4. OFFLINE MATERIALS
Let's not forget that people live offline, too! Put your autoresponder
address on business cards, stationery and other printed materials you use in
the brick and mortar world.
5. IN FREEBIES AND OTHER GIVE AWAY PRODUCTS
If you're using free downloads, like software or ebooks, to create some
viral marketing for your website, don't forget to use your autoresponder
address in these items. This will help make your viral marketing efforts
just that much more viral by multiplying the effects of your activities.
STILL DON'T HAVE AN AUTORESPONDER?
Autoresponders are among the most effective and efficient tools you can use.
You're really short-changing yourself if you're ignoring their potential.
Not sure where to get one?
There are a number of free autoresponder options available these days, but
most of them will include an ad at the very top of the email. This detracts
from your message. If you must use a free one, FreeAutobot at
works well. You'll be somewhat bombarded with ads while you're working on
the site, but they do not include ads in your emails.
If you want an outstanding professional autoresponder you can't go wrong
with GetResponse's Smart Responder. It's just terrific and you can get it at
You should take every chance you get to put as much of your online business
on autopilot as possible. There's a great feeling in knowing that you're
selling even when you're fast asleep!
Copyright (c) 2002
POP-UP WINDOWS: A NUISANCE OR A GOLD MINE?
by Karon Thackston
How many times a day do you see them as you surf the Web? Pop-up and
pop-under windows have become a widely used marketing tool. But do they
work? Are they just a nuisance, or are they really the gold mine that all
the "gurus" claim?
After doing a good deal of research, I've discovered some pretty interesting
facts. After implementing my own pop-up campaign, I've had some enlightening
moments. Allow me to tell you what I've discovered, and you can make up your
I started by looking to one of my favorite marketing research resources,
http://www.marketingexperiments.com They actually spent over
$4,000 testing pop-up windows and compiling the results. Their experiment
included using pop-ups for a biweekly ezine publisher and a computer
The results were astounding! The ezine publisher got 100 more subscribers
during a one-week period WITH the pop-up window than
WITHOUT. The computer retailer received over 3,700 new subscribers by using
a pop-up window. That was enough to convince me to look further into using
pop-ups on my own sites.
(NOTE: One thing the experiment was careful to point out is that copy plays
an enormous role in the success or failure of the pop-up. I wholeheartedly
Using my KT & Associates site (
http://www.ktamarketing.com ) as the guinea pig, I added a pop-up window
(to show on exit) giving information about my copywriting course. Then I
waited and watched. Success didn't take long!
While I do not conduct the "controlled" experiments that
MarketingExperiments.com does, I do have some basic data to offer you. After
an 11-day period, I checked my site statistics and was very pleased! I had
gotten a number of page views (not "hits" - "page views") using the pop-up
window. I had also seen a 50% conversion rate. (Meaning that 50% of those
who clicked to my copywriting course site purchased the product.) The pop-up
was working great!
What were the factors that made a successful pop-up window? For
the folks at MarketingExperiments.com, it was an offer of some sort. The
computer retailer offered the opportunity to win a prize. The ezine
publisher offered the chance to enter a sweepstake. However, that leads to
another issue (that I won't get into at the moment) of attrition. After the
contest is over, and the prize is awarded, will the subscribers unsubscribe?
For me, I offered something of interest to my visitors. They came to my site
seeking marketing and copywriting information. It made sense that they
would be interested in the course. Viewers never read every single
word of your Web site, so the pop-up window gave me the opportunity to tack
a "PS" onto their visits. Sort of stating, "Oops! You might have missed
this. Don't you want to take a look before you go?"
There are several things to keep in mind when creating pop-up windows (based
on my opinion).
1. Do make your pop-up window visible on exit, not entry, of your site. The
reason being that when people enter your site and a window flashes up
immediately, it blocks their view of your index page. It also can be
annoying. Allow them to browse around a bit and then, when leaving, have
your window pop up.
2. Do make your message short and sweet. Giant, flashing signs and windows
tend to give an overwhelming impression and cause your visitor to back away.
Keeping your message short and your pop-up window small are less obtrusive
and, therefore, more widely accepted.
3. Don't use multiple pop-ups on your site at the same time. That is
one surefire way to send your visitors packing.
4. Don't put pop-up windows on every page of your site. Regardless of
what the so-called marketing gurus tell you, it will backfire due to the
While I can't tell you what would work for your site or your particular
target market, I do recommend that you experiment a little with pop-up
windows. You might just find another inexpensive marketing method that will
increase your cash flow!
Most buying decisions are emotional. Your ad copy should be, too! Let Karon
write targeted copy and ezine articles for you. Visit her site at
http://www.ktamarketing.com , or
learn to write your own copy at
http://www.copywritingcourse.com Don't forget to subscribe to
Karon's free ezine!
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