April 04, 2002
Table of Contents
Quote of the Week
Editorial - A LITTLE
STRAIGHT TALK ABOUT INTERNET BUSINESS
Tip of the Week
Guest Article -
3 WAYS TO GET UNENDING TRAFFIC -- AUTOMATICALLY
Featured Resource - FREE INTERNET COURSES WORTH
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Quote of the Week
Until he extends his circle
of compassion to include all living
things, man will not himself find peace.
- Albert Schweitzer
FREE EXPOSURE FOR YOUR
We want to give you an opportunity to gain free exposure for
your business! We are asking each of you to send us an email
and tell us about yourself and your business. We have added a
section to this newsletter where we will periodically spotlight your websites or
businesses so our other subscribers can get to know you and
possibly do business with you. We hope many more of you will
respond in the coming weeks. This is FREE EXPOSURE to THOUSANDS
of people! THIS IS VALUABLE so please act TODAY!
Just send your email to
"Info on my business" in the subject line.
A LITTLE STRAIGHT TALK ABOUT INTERNET BUSINESS
by: Cary Christian
Rather than write a piece this
week on one topic, I found myself in the mood to publish a more broad
smattering of my thoughts on various subjects related to doing business on
the Internet. The mini-topics covered here were inspired by questions from
you, our subscribers, and visitors to our website. We'll cover some of these
topics in much more detail in future issues, but for tonight we'll keep it
high level and, hopefully, inspire some give and take between you and us. So
without further ado, I'll get right down to it!
A lot of people ask us what we think about the sometimes "self-styled" gurus
of Internet marketing. We also get a lot of traffic from the search engines
where people are looking for dirt on one guru or another. It seems that
people have a natural dislike and mistrust of the word "guru." I have to
admit that the term has some negative connotations to me also.
But the fact remains that there are a number of individuals who have built
tremendously successful businesses on the Internet and have gained enough
knowledge over the years to legitimately qualify as "gurus." These are
people you can learn from and there is nothing wrong with listening to what
they have to say.
On the other side of the coin, you should avoid listening to just one of
these guys. No single individual has a monopoly on knowledge of what works
and what doesn't. If you read enough of their writing, you'll get to know
their various approaches and can use your own knowledge to decide how to
pick and choose between the advice and techniques of one versus another.
This will enhance the creativity of your campaigns and prevent you from
becoming a clone that cannot stand out from the pack.
SO WHICH GURUS DO WE LIKE?
Terry Dean (
http://www.peakconsultinginc.com/nbt.htm ) and Dr. Ken Evoy (http://www.sitesell.com/peaksbc.html
) because we believe they offer very practical and no-nonsense advice for
the markets they service. They do not resort to gimmicks and they do not
rely on hype to sell.
(Don't forget to download your free Affiliate Masters Course written by Dr.
Evoy. When you read it, we think you'll see why we like him. Download it
But we also like others that are not considered "gurus" yet, like Anthony
Stillwell ( http://www.getfreeadvertising.com ) and Joe and Maria Gracia (
http://www.givetogetmarketing.com ). Anthony Stillwell is only in his
early- to mid-twenties but has an incredible grasp of Internet marketing!
Joe and Maria offer extremely practical advice and do so in a way that is so
easy to understand.
You will find a couple of legitimate "gurus" that you will want to follow
very closely, but there are many others who can teach you a lot if you're
willing to listen. We all have something we can teach. And that includes
It will be difficult, but I'll try to keep this list short!
o Guaranteed hits programs - most of these sound wonderful but are
o Word lists that give you words and phrases that are "guaranteed" to
produce results in email marketing campaigns. Everybody has read these
lists. Everybody is using the words and phrases. Therefore, nobody using
these lists stands out from the crowd. The use of these lists has become a
way to get your email messages ignored rather than noticed. There is no
substitute for your own creativity.
o Affiliate programs that tell you they cannot become saturated. In fact,
most of them WILL become saturated. If you're interested in affiliate
programs, find those that have subject matter that will be useful for many
years to come or are able to adapt and change as the Internet environment
changes. In other words, find an affiliate program that is a
legitimate long-term business.
o Affiliate programs that advertise based on one of their members "already
earning $10,000 per month from the program." There are a few heavy
hitters out there who take the equivalent of ready-made downlines with them
into any program they enter. They make a lot of money. Most people do
not and will not ever be able to duplicate this accomplishment. It is
worthwhile to note that these "heavy hitters" built their following by using
very practical, tried and true, no-nonsense methods to build their personal
lists. They did not just join an affiliate
program and start sending out hundreds of thousands of emails per month.
o Companies who lead others to believe they can build a solid business using
a free web site, free hosting, free advertising, free everything! It's not
going to happen. Every business or individual who really wants to succeed
online needs to have a real budget for marketing, their own domain name and
their own website. I'm not saying free advertising should not be used.
It should! But use it as a complement to your paid efforts.
o Programs that tell you no experience or work is required to make large
sums of money on the Internet. Internet business, like any business, is hard
work. You'll have to gain experience, or hire it, and put lots of hard work
into your business if you want to succeed.
o Over-emphasis on search engine optimization (SEO). If you have hundreds,
or even thousands, of competitors in your business, search engine
optimization is going to be a full time job for you. You will either have to
devote a tremendous amount of time to it personally or pay large fees to
have a professional do it for you. Most people simply can't run their
business and keep up with SEO at the same time unless they are an expert at
For most small businesses, the effort will be better spent bidding on the
pay-per-click engines and increasing your links from complementary sites.
There are exceptions, however. If you have a business that targets a niche
market (and therefore has few competitors), SEO could be very important to
you and could make your business a goldmine in a short period of time.
Also, if you use a product like Site Build It!
http://buildit.sitesell.com/peaksbc.html ), the work is done for you for
a very minimal annual fee.
(If you have decided that SEO is important to your business, be sure to read
the Guest Article in this issue)!
o Spam blocking software that is so poorly written it blocks legitimate
business communications between willing business partners. (See last week's
editorial for more info).
o I'll close this list for now with what is probably high on everybody's
list of pet peeves: those MLM programs that offer grossly overvalued and
useless products and promise to make you six figure incomes in a short
period of time. Enough said.
WHAT ARE THE THREE TOP MARKETING METHODS AVAILABLE TO ANYONE?
This is only our opinion, but it is an opinion based on a lot of testing!
For most small businesses and home businesses, the pay-per-click engines,
ezine advertising and building your own targeted list are by far the most
important marketing efforts you can undertake.
We have found pay-per-click and ezine advertising less expensive than
hosting FFA pages, guaranteed hits programs, and any other type of low cost
advertising when you compare costs on a cost-per-sale basis. Building your
own list can be done for free but can also be done more rapidly at fairly
low cost. (Note: we plan to explore building your own list in more
detail in a future issue).
(As a side note, if you're interested in ezine advertising at no cost, don't
forget to send us the information on your business for inclusion in future
issues of this newsletter. Putting your business in the spotlight is
the equivalent of a sponsor ad for free)!
That's all the space we have for this week. I may continue this in the near
future. In the meantime, I'd love to hear your comments on what I've said,
particularly if you disagree. I enjoy hearing from you very much. Let's
Copyright (c) 2002
Tip of the Week
As you surf the net you will undoubtedly see
programs that promise freedom from taxation as one of their primary
benefits. Some of these involve the use of offshore companies. Be very
wary of these! Most nations, including the United States, levy tax on the
worldwide income of their citizens. Moving your money offshore does not
exempt it from taxation. Setting up a company offshore does not exempt its
earnings from taxation. While it is possible to DEFER taxation
entities and transactions, doing so involves some very sophisticated tax
planning and results in a deferral only, not avoidance of taxation. If you
get involved in many of these programs the only result you will achieve is
tax fraud! Additionally, with many, if not all, of these programs the
investments you transfer offshore will likely never be seen again.
3 WAYS TO
GET UNENDING TRAFFIC--AUTOMATICALLY
by Len McGrane
We all pay lip service to hard
work and marketing--but secretly we want our web-based businesses to lift
off by themselves and carry us into wealth without effort.
And that's never going to happen. Right?
It SHOULD happen to a well-run Internet business.
Actually, it MUST happen. Because we can't spend the rest of our lives
laboriously marketing our services 10 hours a day. We have to find ways to
get a certain amount of traffic moving automatically to our site.
And if we're building a series of small, one-product web sites, we need to
start a flow of visitors to the first site, then when that flow is steady,
move on to the next site and another product, and then to the next one...and
I have found three simple, elegant, ways to get a slow, steady automatic
flow of visitors. I also do other marketing, but these three tasks I do
once, and they then ceaselessly work for me on auto pilot.
They're based on the two biggest Internet traffic generators-- search
engines and word of mouth. So they're powerful.
They don't use 'tricks'. and that means they'll continue to work for me long
after search engines change their algorithms and black-list today's 'stealth
Together, these three things are a powerful, reliable, automatic
- FIRST, I build a web site around the words people use to search for
my services and products.
Domain name, title, description, keywords and text. All these things are
decided AFTER I find out what people are actually looking for.
Lots of tools available for this. Start finding one you like at
In a perfect world I'll stay out of markets where I'd have too many
competitors, of course. But I must admit I've been seduced several times
into trying to sell shoulder to shoulder with thousands of others. Don't
make this mistake. You'll get lost in the search engine databases no matter
how good your word research was.
- SECOND, I collect a set of articles on my site that are rich in the
words people are using to find services and products like mine. In other
words, I build a small library of text pages, each with the meta-tags
optimized for the search engines.
The library on my
http://www.netgain.co.nz site has about 300 articles in it now, and
although that site is listed on Yahoo and ranks well on Alta Vista, it's
these articles that bring me 70 percent of my visitors.
Of course, the library need not be that big.
I can provide the articles myself--because I've been writing a weekly
Internet marketing newsletter for nearly three years now, and have literally
hundreds of my own articles and personal interviews with people who are
successfully making money on the 'Net!
But I can also collect them from others. If you need articles that are
already written just go to the newsletter directories and collect as many
keyword-rich pieces as you need. You'll find this could take less than half
- THIRD, I develop a page of links to complimentary sites. You link
to me and I link to you.
My visitors like this resource. If I am not what they're looking for, they
can use this page and spring off to related sites that might help them
better. They're happy, and I'm happy to have helped them.
This links page also frees me from a dependence on the search engines. I do
need the search engines, but they're being worked by sharp dealers using
doorway pages and sneaky tactics that often push me way down the list. And
they're constantly changing the way they rank me. Search engines are hard to
Also, a links page can bring visitors to my site just minutes after the
reciprocal links are set us--literally.
Find tools and tips to do this at
Or go straight to the Big Three Tools that I recommend:
And that's it!
I like the simple elegance and on-going, self-driving power of this
Build them into your site and you'll come to appreciate them also.
Len McGrane helps people make money on the Internet. He'll personally spend
hours evaluating your web site, and come up with pages of specific ideas and
recommendations to help you put it into a healthy profit. Start with his
FREE course at:
Here are some terrific courses available to
you for free. They are the "Masters" course series and there is one for
virtually every facet of your online business activities.
Just send a blank email to the address listed for the course or courses you
want to receive. Each course is absolutely free and very much worth your
o Affiliate Masters Course
NEW! The Affiliate Masters Course is now available as a download in
pdf format. This is over 200 pages of solid information you can use. Due to
its length, this format is easier to read and refer to than in email format.
Get your free copy here:
o InfoProducts Masters Course
o Pricing Masters Course
o Netwriting Masters Course
o Net Auction Masters Course
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