September 21, 2002
Table of Contents
Quote of the Week
Featured Resource - HP LEARNING CENTER
Staff Article - CAN
AFFILIATE SITES BE "STICKY?"
Guest Article -
THE TOP 10 REASONS WHY YOUR INTERNET MARKETING IS FAILING...AND WHAT YOU CAN
DO ABOUT IT
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AFFILIATE SITES BE "STICKY?"
by: Cary Christian
For many of you, your site is an affiliate site. Others among you have your
own site but use it to advertise your affiliate programs. Some of you sell
your own products in addition to affiliate programs.
You work hard to get people to visit your site. Regardless of which type of
site you use, it costs you time, money or both to get people to it. Knowing
that most people need to hear or read your message about seven times before
they will buy, do you ever think about how to get these people to come back?
Repeat visitors are well on the way to becoming customers. If you build your
repeat traffic, your sales conversion rates will improve dramatically.
Typically, people will attempt to make their site "sticky" to get people to
come back. How do you make a site "sticky?" You can offer lots of free
content that people will come back to read, or games that people come back
to play. You can offer free downloads that change every week so that people
will come back at least once every week to see what the freebie is. You can
also make your site a resource that people refer to when they have questions
about the subject matter you are involved in.
Anything you can place on your site to make people want to return makes it
"sticky." Hopefully, in the process of referring back to your site some of
your visitors will also become customers. At least you have given yourself a
chance to convert them.
If you don't have your own site and instead rely on the sites provided to
you by your affiliate programs, you don't have any of these options. So what
do you do?
First of all, you need to get your own site. I've said it before and I'll
say it again: if you're serious about making money online, you need your own
site. It gives you credibility and a way to set yourself apart from the
masses who are promoting the same programs.
It's not expensive to have your own site these days and you don't have to be
a programmer to create one. If you don't have one and are ready to make the
plunge, check out SiteBuildIt at
http://buildit.sitesell.com/peaksbc.html You'll get everything you
need including submissions to all the major search engines.
Start out with a "mini site" to promote your favorite affiliate program.
Offer your visitors a reason to join with you or buy products from you
rather than the thousands of other affiliates you compete with.
Think about it. As a visitor, are you going to be more impressed with the
affiliate whose advertising directs you to the same old tired site every
other affiliate uses or the affiliate who has taken the time to take you to
their own site and offer you more?
As you progress, you may choose to go in one of two ways: a series of mini
sites or a content site.
With a series of mini sites, you basically create a new site for every
affiliate program or product you want to sell. Each site becomes a sales
page and contains nothing but copy to push the product the site is dedicated
In this situation you are not all that interested in getting visitors to
return. They will either buy, bookmark to come back later or leave to never
return again. If they bookmark, they are doing so because your site has
almost convinced them to buy but they want to think about it a little more.
Some will return and buy but probably not all that many. This type of site
is designed to sell first time or not at all.
If you use mini sites in this manner, you do not want to try to make the
mini site sticky. I know that goes against the grain of this article topic,
but there is good reason. This type of site works best when it is totally
focused on one product and one product only, with no distractions
whatsoever. If you clutter up a mini site with content, you will dilute its
A content site is just the opposite. You will offer several different
products and programs among the content you have created. This allows you to
get your products in front of people multiple times so you don't have to
concentrate on making the sale immediately.
There is also a way to get multiple exposures when using mini sites. The
idea is to pre-qualify your visitors before they visit your site so they are
already more receptive to your pitch. You would do this by using an
Get yourself a series of messages related to your products. These could be
an email course of some kind, product information, tips on using the types
of products you sell, or anything else that would be interesting to your
Then, instead of advertising your site directly, advertise your site in the
autoresponder messages. This gives you multiple shots at the sale and helps
your visitors get to know you and your products better.
There is also one other option that makes a great deal of sense: create
both! Build yourself a content site and make it sticky, then create mini
sites for each of your major products. This gives you the best of both
Copyright (c) 2002
TOP 10 REASONS WHY YOUR INTERNET MARKETING IS FAILING...AND WHAT YOU CAN DO
By Terry Dean
For a change of pace this week, we are doing our top 10 list of reasons why
your internet marketing campaign is failing and what you can do about it...
10) You haven't done anything yet!
This is the best place to start in a list like this...A lot of people have
slapped a website together and just put it up on a free server without ever
doing any type of promotion for it. You have to promote your website.
Even if you don't have any money, you can still place Free Classifieds &
Links, submit to search engines, and participate in chat rooms, forums, and
newsgroups. There are so many free ways of advertising online, it is
shameful that the average website only gets 100 hits a year!
9) You don't accept credit cards!
If you want to do business in the 90's, you have to accept credit cards. If
you aren't currently accepting credit cards, many of your customers will
look at your business and see it as a very small time operation.
It used to be difficult to get a merchant account if you were a new business
or had anything less than "A+" credit. Now, with new merchant account
providers out there, anyone is able to get a merchant account, so you have
NO excuse for not accepting credit cards. Check out
http://www.bizpromo.com/ for more information on
accepting credit cards today!
8) You don't have secure ordering pages!
Someone comes to your website, they are excited by your products, they are
ready to order...AND then you make them send an order in by mail! You must
be kidding... there is no worse way to lose the sale than this.
If you don't currently have secure ordering forms on your website, you can
go to http://www.gta-tech.com
for FREE secure ordering forms. This is a resource you shouldn't skip over
because I know many people who are paying $10 - $20 monthly for secure
ordering sites and they are Free from this company.
7) You don't have your own domain name!
WHAT? You haven't ordered your own domain yet...Well, get busy. This should
honestly be one of your very first expenses. Having your own domain name
gives your business it's own identity instead of just being a /member/ of a
free web host.
Plus, if you ever desire to changes hosts, your domain comes with you. If
you change hosts from a free server, your name and traffic stay behind. You
are essentially starting over in your online business. For low cost monthly
domain hosting, check out Virtualis at
6) You have a confusing website!
Way too many webmasters have too many products online, too many pictures,
and too many links. The longer I am online, the more I learn that simplicity
is the key. We often try to make it way too difficult for ourselves and our
You will be better off if you try to focus only on one or two products on
your website and then use your other products for backends of the main
5) You don't give people any reason to come back to your website!
Is your website just one big sales presentation or do you include free
information in it as well. Have you considered using Free Classifieds, Free
Postcards, or other Traffic Building tools as free items on your site?
You can pretty much guarantee that if all you have is a sales presentation,
your website will not make it very far. You have to give people a reason to
come back...because most of the time your sales will not be made on people's
first visit to your site.
4) You don't follow-up on your prospects!
The fortune in marketing is in the follow-up. If you don't follow-up on your
prospects, you could be missing out on the majority of your sales. Do you
even try to get the email address of your visitors?
A new type of autoresponder which automatically does your follow-up for you
is now available and could be the answer to follow-up to many of us who are
too lazy to consistently do our own follow-up emails.
3) You don't have your own ezine!
If you don't have your own online newsletter, you are missing dozens of
marketing opportunities. Many people are too scared to start their own ezine
because they don't know how to write. That is not an excuse. There are
dozens of writers in any type of market online who will be willing to give
you good quality articles for your ezine for free.
If you need some in the internet marketing/copywriting arena, check out
which lists some of my most requested articles which you can publish for
free in your own newsletter.
Check out http://www.listbot.com
for resources in starting your own mailing list for free online...
2) You don't have your own lead product!
Being an affiliate or a reseller of other people's products can be a great
opportunity...but I would not recommend it for your primary product if
possible. You need to develop your own products. Then, use affiliate
programs as secondary products or backend products.
If you own your own product, you can make the maximum profit from every
sale. You can set up dealer networks. You can determine the prices. You are
The easiest product to create is an information product. What do you enjoy
doing? What are good at? What would you like to spend even more time
studying? Start working on a simple information product in that area. You
can be the prime-source for a product or service.
1) You aren't constantly seeking out new internet marketing training
Everyone of the successful people who are marketing online are what I call
"information gluttons!" They spend hours reading everything they can get
their hands on about Internet marketing.
Terry Dean, a 5 year veteran of Internet marketing, will Take You By The
Hand and Show You Exact Results of All the Internet Marketing Techniques he
tests and Uses Every Single Month" Click here to Find Out More:
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