November 16, 2002
Table of Contents
Quote of the Week
Featured Resource - THE INTERNET PUBLIC LIBRARY
Staff Article -
SEVEN STEPS TO STARTING A REAL BUSINESS ONLINE - STEPS 1 AND 2
Guest Article -
SEVEN DEADLY INTERNET MARKETING MYTHS FOR NEWBIES
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Quote of the Week
Never tell people how to
do things. Tell them what to do and they will surprise you with their
- General George S. Patton, Jr.
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INTERNET PUBLIC LIBRARY
This is a terrific reference source provided by the University of Michigan
School of Information. There are links to every type of reference you can
imagine, and a whole bunch you'd never think of! Check it out today!
STEPS TO STARTING A REAL BUSINESS ONLINE - STEPS 1 and 2
by: Cary Christian
"The Biggest Gurus on the Web are Backing This One!"
"Flood Your PayPal Account with Multiple $20 INSTANTLY!!!"
"12 Million Hits for Free!!"
"Email 1,000,000 per month!"
"$10,000 a Month in 60 Days! We do all the work!"
I know you've seen all these subject lines before and a thousand others like
them. I have an important question for you and it's very important that you
answer it to yourself honestly.
Are you sick of all this BS yet?
If you've been marketing for any length of time at all, you know these lines
are BS. Puh-leeeeze! If you're not ready to admit this type of stuff is
garbage, you're not ready to move on to a real business yet.
On the other hand, if you're well aware of all the scams, cons and lies out
there waiting to take your money and you'd prefer to move on to something
productive that builds value, you're at the right place at the right time.
As you might have guessed, I'm not going to tell you how to get rich
overnight. There IS no way to get rich overnight other than winning
the lottery or through inheritance. The Internet is a powerful medium, but
it's not THAT powerful.
What I AM going to do is tell you how to get your business up and
running in the right direction and on the road to building real value. A
It takes time to do it right. You have to decide right here and now that
you're going to be patient enough to resist the urge to go for the quick
buck and the get rich quick schemes. You CAN do this. Simply commit
yourself to taking one step each day toward your goals, no matter how small
that step might be. Those who succeed in business are DOERS not
The time it will take you to actually work through these steps depends on
how complex your business will be, the types of products you plan to offer
and how much of this work you can do on your own without outside help. So
let's stop dreaming and start doing!
We've already done step 1! If you're still with me, you understand that most
of the stuff you see online is not a real business and you've made a
commitment to follow through and take the steps necessary to realize your
STEP 2 - ASSESS YOURSELF
1. Assess Your Personality
What type of individual are you? What are your likes and dislikes? Are you
disciplined and self-motivated or are you going to have to fight yourself
each day to do the things you need to do? Have you attempted entrepreneurial
activities before? How did it go?
Running your own business is a difficult task. It will require much of you
in terms of time commitment. It will require you to learn how to interact
well with customers and, possibly, vendors. Do you enjoy interacting with
people you don't know personally or are you more introverted?
Regardless of your specific personality type, you CAN succeed in an online
business. The only requirement is that you understand what makes you tick
and plan to work within the confines of your own personality traits.
2. Inventory Your Skills, Interests and Experience.
We are all a product of our upbringing, our education and our life
experiences. Throughout the process of growing up we have developed
interests that are uniquely our own. It is critically important that you
match your interests, skills and experience with the business you are going
If you hate gardening, why would you open a gardening business? If you have
no interest in web hosting, why would you become an affiliate of a web
hosting company? It doesn't matter if you have the opportunity to get
involved with the most fantastic money maker ever if the subject matter of
the business is of no interest to you. You'd fail. Miserably!
It's simple really. Whether you decide to build your business on products or
affiliate programs, go with what you like and what you know. If you love
what you do, you will ultimately achieve success. If you hate what you do,
you're never going anywhere.
We all have something of value within us. There are things we know and
things we know how to do that other people are willing to pay for. Look deep
into your past and find those marketable skills and interests.
3. Decide What Type of Business You Want to Run
There are many different types of online businesses you can choose from.
There are membership sites, content sites, sites that sell physical
products, sites that sell digital products, sites that sell services, and
many variations in between.
What type of site fits your personality, interests, skills and experience?
What type of site would you enjoy running? Answer these questions only after
you have fully performed the evaluations we discussed in items 1 and 2,
Some types of sites are more difficult and more time consuming to run than
others. Are you interested in starting your own business to gain more free
time (in addition to making more money, of course)? If you were to choose a
membership site, you should be aware that such a site requires a lot of work
to keep the content interesting and fresh for the members. If you like to
write and interact online, however, you won't mind the work.
Want to sell products but don't want to manage inventory? Investigate drop
shipping. You can automate the process to the point that all you have to do
is market your site.
Take some real quality time considering Step 2. It's important. The
conclusions you reach here will have a tremendous impact on the rest of the
process, so don't shortcut it. Next week, we'll move on to your markets,
your products and your competition.
Copyright (c) 2002
SEVEN DEADLY INTERNET MARKETING MYTHS FOR
By Azam Corry
Are you a new web marketer setting out to make your fortune online? Don't be
like so many others and succumb to these pervasive Internet Marketing myths
that will waste your time, drain your energy and empty your pockets!
1. The Internet Is A Path To Quick Riches. You Can Make "Easy Money" For
Doing Almost Nothing.
I've never really understood why people believe this. I can only assume that
it's because for many the Internet represents their first taste of
self-employment. But just like any other business, the fact is it takes hard
work and persistence to reach the point where you can actually make a living
online. There's no short cut to success.
Which wealthy Internet entrepreneurs achieved their success overnight? They
all worked long and hard to get where they are. Likewise you can
expect to spend months or years working harder than you have ever done
before, with longer hours and for less pay, before you finally "make it."
Until you reach that point, easy money is a 9-5 job that leaves your
thoughts as quickly as you exit the building!
2. You Don't Need Any Money To Build A Successful Internet Business - You
Can Get Everything You Need For Free.
For most, starting an Internet business IS much cheaper than starting a
traditional off-line one. But you still need to spend some money. Domain
names, web hosts, learning materials and possibly a certain amount of
software are all essentials that need to be paid for.
And of course there's advertising costs, although it's fair to say that
there are a number of free advertising options that can and do bring
results. But nothing brings faster profits than ezine advertising or
pay-per-click search engines.
Just like anywhere else, generally speaking, you get what you pay for. The
less cash you spend the harder and longer you'll have to work before you see
3. Submitting Your Website To Thousands Of Search Engines Will Bring You
Hordes Of Visitors.
For a start, there aren't thousands of search engines to submit to. The bulk
of the services or software claiming to do this for you include submissions
to hundreds of FFA and classified ad pages.
But even IF there were thousands of search engines, the vast majority of
searches are conducted on only a handful of important sites. These are the
only places you need to be listed. You could have top rankings in many of
the less popular search engines but still get almost zero traffic from them.
4. Meta Tags Are The Secret To Getting Your Page A Good Ranking In The
A couple of years ago this was at least half true. But today most search
engines give these tags very little weight at all in terms of ranking pages.
Google - which is arguably the most important search engine to be listed in
at the moment - doesn't use the Description meta tag, and along with FAST,
it completely ignores the Keyword meta tag.
In fact, it appears that amongst the majors, meta tags only count towards
ranking in Inktomi powered search engines, and even then it's only a minor
component in amongst all the other factors taken into consideration.
I'm not saying you should ignore these tags altogether, as every little bit
helps (in the search engines that use them that is). The point is,
that's all they help - a little bit.
5. Posting To Thousands Of FFA Pages Brings Visitors And Boosts The Link
Popularity Of Your Site, Increasing Search Engine Rankings.
First of all, very few people actually LOOK at FFA pages. They go there to
post THEIR links, not to look at yours. Secondly, the majority of
submissions are from auto-submitters, meaning the person never sees the page
Thirdly, FFA pages have a maximum of 20-100 links, and as each new link is
added, yours will move further down the list until it drops off. Because
they are constantly bombarded with submissions, your link will only appear
for a very short time (sometimes less than an hour or so).
And if you needed a fourth reason, here it is: most of the people using FFA
sites are on a very tight budget. Even if someone see's your link AND clicks
on it, the chances of them actually buying something from you are remote.
Now lets look at link popularity. IF, in the unlikely event that a search
engine spider happened to crawl all the sites you posted to within the very
small window of time your link is there, you might expect to get a nice
boost in link popularity.
But you'd be wrong.
Targeted links from popular, quality sites are far more important than
quantity. And most search engines view FFA pages as worthless content that's
often used to try and falsely inflate link popularity.
I'm not sure exactly what Google's policy is, but you'll find very few FFA
pages in their index. Inktomi and FAST on the other hand have stated they
consider the use of FFA pages a spam technique. Depending on the number of
pages your link is found on, they may either demote your site in the index,
or ban it altogether!
6. All You Need Is Traffic. The More Traffic You Have, The More Money You
Believing this to be so, people waste a lot of time and money getting
useless "hits" to their websites. What you need is:
i) Quality traffic.
That means real people actually clicking through to your site and spending
at least a couple of minutes looking around. Visitors that have arrived of
their own free will with an open mind.
Not people that have been transported through some automated system, who
have no desire to see your site, but are there simply to rack up some
points, credits or whatever for themselves.
You may say "Well, they might see something they like and make a purchase or
at least sign up for my ezine." And your right. Something like one in
every several thousand might!
ii) Targeted traffic.
You want people genuinely interested in exactly the same topic your web page
addresses. Visitors who would consider buying what you offer, and are likely
to sign up for your ezine or newsletter even if they don't buy immediately.
Random, untargeted traffic just wastes your resources and distorts your
conversion ratios. You might be worrying about your sales copy, when in fact
your site would do a great job if you sent it the right visitors!
7. Putting Affiliate Links And Banners On Your Site Will Make You Lots Of
The affiliate managers make it sound so easy don't they? All you have to do
is sign up for free, put some links and banners on your site, and watch the
cash roll in. Sadly, unless your site is already pulling a lot of traffic
you'll make next to nothing this way.
Say your new site is getting 3000 unique visitors a month (not "hits" - a
figure which also includes requests for graphics and other page components).
Now imagine one in ten visitors clicks on one of your affiliate links. That
means 300 visitors a month click through to an affiliate sales page (that's
10% - you'll need quality traffic and good editorial to get a figure like
this. For most banner ads you can expect less than a 1% clickthrough rate).
Let's say 5% of them make a purchase (again, that's a good conversion rate,
somewhere in the region of 0.5% - 2% is more common, with factors such as
the targeting of the link, the level of interest you generate, and the
quality of the sales letter all playing a part).
So you've got 15 orders. Most commission payments are in the order of $10 to
$20. At $10 per sale, you made a massive $150 for the entire month. At $20,
that doubles to a staggering $300! And these are optimistic figures.
The truth is that without a popular site, to see any real income from
affiliate programs you have to be PROACTIVE.
That means using ezine ads, pay-per-click search engines, your own list and
other means to aggressively thrust your affiliate products in front of your
target market. And you want to incorporate a means of collecting email
addresses in whatever promotion you do so you can market a related product
to these prospects later.
The ideal solution for newbies looking for affiliate income is to design a
small and tightly focused niche site on a topic you enjoy, and centered
around a handful of subtly promoted programs. These sites can quickly
achieve good rankings that bring quality traffic and sales, especially if
you use automated tools like this:
© 2002 Azam Corry. "Do it Better. Do it Faster. Do it Right!"
Online since 1998, Azam Corry can help you succeed. No-Bull
Marketing Help, Tools & Resources:
eBooks & Reprint Rights Packages:
==> Subscribe to Azam's Biz Bits Marketing eZine and get a hot
selling ebook plus other gifts FREE!
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