by: Cary Christian
A major marketing guru or two began announcing a new program a week or so
ago. Other major marketing forces online picked up the ball and ran with it.
It's another forced matrix and everyone on the top is promising massive
spillover to those who join beneath them. Of course, there is the usual
disclaimer that you should not count on spillover to be successful. In fact,
they don't want you unless you're a serious marketer willing to work the
So what else is new? This happens many times during the year. "It's the same
old story, Cary. Why are you making a big deal out of it? Hello, anybody in
What's different is that this new program is being promoted all over the
Internet and people are obviously signing up like crazy . . . BUT NO ONE
KNOWS WHAT THE PRODUCT IS YET!
You've been promised it will be the greatest thing ever, that it will
revolutionize the Internet. Who knows. Maybe it will even cure cancer! Or
maybe just make your marketing easier.
Oh yes, and did I mention NO ONE KNOWS WHAT THE PRODUCT IS YET!
WHAT'S WRONG WITH THIS PICTURE?
This situation points out several problems that are, in my opinion, choking
the life out of marketing on the Internet.
First, if certain gurus say "jump off the highest cliff you can
find," there are many of you who are going to do it. No questions asked.
Don't get me wrong: I have great respect for the people who are releasing
this new program. But I will not risk my reputation selling something when I
don't even know what the product is. How credible is that? How can I tell
you it will be great and have my words mean anything to you? How do I know
it will be great when I don't even know what it is?
Second, it's another "forced matrix" with tons of spillover. I don't
care how many great marketers are on top of this matrix working to generate
spillover for you. If you do the math, you'll still reach a point where the
people at a certain level in the matrix won't have a prayer of making any
money. Unless the product is something that is consumable and can be sold
multiple times to the same consumers. But we don't know that, do we, because
NO ONE KNOWS WHAT THE PRODUCT IS YET! (Sorry. I'm having a tough time
getting past that one).
Third, if they do not want people to count on spillover to make a
profit, why are they making such a big deal about spillover? The bottom line
is you'll have to get in early and you will have to get lots of spillover if
you are going to be one of those who realizes success from this thing. Why
can't they just come right out and say that for once!
Fourth, outstanding marketers that I respect a great deal are
starting to resort to matrix-type programs to make money. These are the
people who have always preached you have to work on getting your own
products, building your business the right way, and represent only quality
I think many of these guys are starting to lose credibility and I hate to
see it happen. We need successful marketers to look up to and study to see
how they were able to get where they are.
Many of these guys have such huge mailing lists and such a loyal following
that they will make a fortune off of anything they recommend. If it is their
desire, they are in a position to exploit those who follow them to enrich
themselves even more. It is a lot of power to hold and with that power
should come responsibility.
Sometimes I get the feeling certain "gurus" are playing the role of the
puppeteer, sitting back and pulling the strings just to see how long people
will stay attached and respond to their stimuli. Sort of a gigantic, real
life experiment in human mind control. I hope this is not true.
Regardless, please don't let yourself become one of these puppets. Think for
yourself. If something doesn't make sense, call it like you see it. Protect
yourself and go about building your business the right way.
Copyright (c) 2002