THE ULTIMATE MARKETING SIN
By Terry Dean
You've made a few mistakes if you've been in business for any length of
Luckily, your customers will forgive you for a lot of the mistakes you make.
As long as you make up for the mistakes to them, they'll stay your
There is one major mistake which is unforgivable...because you'll never get
a chance to fix it.
The problem is that this is one of the biggest mistakes being made in online
If you do it, you'll never have a chance to apologize and make up for it.
Your customers simply won't listen to anything else you have to say!
This one, ultimate, unforgivable marketing sin is to be boring.
If you're boring, your customers simply stop paying attention to you.
You're competing with a thousand other ads, TV, radio, billboards, pop-ups,
etc. Everyone gets bombarded constantly with advertising messages.
Your emails are competing with two hundred other emails for attention.
The average surfer only looks at your site for a few seconds if it doesn't
immediately grab their attention.
You have to stand out in a crowded marketplace.
If you're content to be "normal" or to simply be a "me-too" business, then
you don't stand a chance in today's environment.
You have to do three things to keep from boring your Customers...
1. Be Unique.
You absolutely can't be the same as everyone else. Come up with something
different about you and your product that no one else is doing.
Have the most insane guarantee.
Include the most bonuses. Include no bonuses. If everyone else is selling an
ebook, do a video. If everyone else is selling videos, do an ebook. Find a
book written by a blind golfer.
Search other niche markets outside your own and see how they're doing
things. Is there anything being done in another type of business that isn't
done in your marketplace yet? If so...there's an idea!
Just because it has to be unique as your niche market doesn't mean it has to
be created from scratch. Look for ideas already working in other areas.
2. Be Outrageous.
Sure. You could have a headline that says, "Make $5,000 in the next 30
Days." But it would be better to say, "Bankrupt New Jersey Truck Driver
Makes $17,499 in 30 Days...and You can do it too."
Find a "hook" in your product or service. Is there a human interest story in
it? Are one of your customers totally weird? Is there some intriguing way to
look at the offer?
Everybody's selling a product or service. Your job is to sell an exciting
Take a look at the Enquirer and the other tabloids for ideas on headline
writing. Those are some of the highest paid writers in the country...and
they spend the majority of their time coming up with the headlines!
3. Wow Them.
You're unique and outrageous. That's good, but it's only the first part. The
biggest percentage (70% or more) of any marketer's profits will come from
You have to Wow your customers. If you're outrageous, they expect you not to
be able to fulfill all your promises. Surprise them and give them MORE than
they expect. Have outrageous surprise bonuses sent to them by email after
Don't just give them what they paid for. Give them more than they paid for
and they'll love you. Then they'll gladly jump past all the other ads out
there and buy all your other products and services.
Terry Dean is the webmaster of Netbreakthroughs and a dozen other domains
online...Visit today for up-to-date training reports, our weekly ad diary,
personal support, and more. Visit