C's FOR ONLINE SUCCESS
by: Cary Christian
Will you be one of the five percent of people who build a successful online
business? It's a difficult proposition, that's true. But it's not as
difficult as some people make it out to be. More than anything else, it
requires a certain focus and dedication to principles that are time tested
Tonight I want to give you a mini-lesson in how to make success happen for
you that I call the Nine C's for Online Success. Without further ado, let's
It almost goes without saying that commitment to your goals is required if
you are going to be successful. But most people do not fully commit to their
goals and desires. This is the primary reason so many fail. When the going
gets a little tough, they believe they have to change directions, find a new
product, totally rethink what they're doing, or drop out altogether.
This is a sure sign that the commitment was never there. Make sure what
you're doing is something you believe in. If you don't, it will be
impossible for you to totally commit to your path. Once you are sure, don't
give up. Find a new way to make it work if things aren't going well, but
don't give up. Success takes time. Commit to it.
Clarity comes into play in two ways:
1. Having a clear vision of what you want to accomplish and how you are
going to get there, and
2. Being able to explain your vision to others in a manner they can
If you don't understand your product or program, it is going to be
impossible for you to sell the concept to others. Once your own vision is
clear, the words you need to sell it to others will come quite easily.
Communication is important on so many levels. You need to communicate with
your peers and those you seek to learn from in order to perfect your craft.
You need to communicate with your customers or downlines to keep them
interested in your products or programs. The surest way to guarantee your
customers are one-time customers is to stop communicating with them.
Got nothing in particular to say? Find something. Look for reasons to
contact people and stay in touch regularly. Out of sight, out of mind. Stay
clearly in the vision of those who are important with you by communicating
Never, ever attempt to sell something that is substandard in any way. Never
resort to unprofessional methods to make a sale. Never S P A M. Always give
your customers or your downlines everything you have to offer. Give only
your best. Be very quick to offer assistance wherever you can. Let people
see you are a person of character in everything you do.
Your destiny is in your hands only if you exercise control over your
activities. Don't get yourself into situations where others have too much
influence on your success. This is why you should strive to create your own
products as soon as possible.
You might be promoting some of the best programs and products on the web,
but if the people who own the rights to those programs or products do not
follow through on their responsibilities, you will be the one your customers
and downlines blame. It might seem a bit unfair, and it is, but remember,
you are the one selling this program or product. It is on the basis of your
advertising and your word that people buy from you. You have no choice but
to accept responsibility. Know that going in and refuse to put your good
name on the line for anything but the best.
Consistency also comes into play on several levels:
1. You must work your business consistently on a day-to-day basis. Don't
ever treat your home business like a hobby. It requires you to work it every
day. Treat it like a job, because it is.
2. Always be consistent in your treatment of business associates, customers
and downlines. Teach people what they can expect of you and then never let
Understand that the only real constant online is that the playing field will
change frequently. Use that to your advantage. Actively seek out ways to
make change work for you rather than against you. Whenever possible, try to
find a way to be the agent of change so that you are on the forefront of
change rather than always reacting to it.
Challenge yourself on a daily basis. There will always be something you can
do better or make better. Push the envelope and find ways to make your
business better on a regular basis.
If there are things about doing business online that really bother you,
challenge yourself to change it. If you find you are required to do too much
busy work because of a lack of automation, challenge yourself to automate.
If you find you're not getting enough repeat customers, challenge yourself
to find a way to make them come back again and again.
There are a lot of very successful people doing business online that are
more than happy to do joint ventures (JVs) with others. JVs work well for
both parties as long as both have something to offer the other. Actively
seek out people who have complementary businesses to yours and explore ways
you can work together to strengthen both your businesses. If you've actively
followed the previous eight C's, you will have built a business and a
reputation that should attract plenty of willing JV partners.
The nine C's might appear to be a rather simplistic approach to doing
business online. They might even appear to be just common sense. Well, they
are both. Simplistic and just common sense. But if you look at the 95
percent who fail in their online business ventures, you'll find none of them
are following this simplistic and common sensical approach. Read the nine
C's. Think about what they mean in terms of your business and you'll see
that you really don't need much more.
Copyright (c) 2002