New Meta Tag Driving Targeted Traffic to Websites
By Shelley Lowery
The Aesop Meta Tag is a new standard that is dramatically
changing the way we search the Internet. This new Meta Tag not only returns highly targeted search results, but it
also provides website owners with highly targeted traffic.
The concept is simple. The Aesop Meta Tag provides website owners with a standardized method of
classifying their web pages into one of six categories. The Search Engine matches
the search terms with appropriate web pages according to the classification. This enables the Search Engine to return
fast and relevant results for users -- while at the same time, driving highly targeted traffic to the websites.
When classifying a website, webmasters can categorize each page within their website rather than just one
general classification. This allows for precise targeting not only for specific search terms, but also for each
page of a website.
The new classification categories are as follows:
The "Sales" classification signifies that the purpose of a web page is to sell a product or service. This
includes any web page that plays a role in the sales process or leads to a sales
page. This classification will provide those selling a product or service with highly targeted traffic, as the search results will
display a sales icon. This icon will immediately let the user know that this particular page is selling a product or
service. If they're in the market to buy, they'll click through.
The "Interactive" classification includes web pages that enable visitors to dynamically interact. This includes
web pages that provide any of the following:
This classification will display the "Interactive" icon within the search results.
The "Multimedia" classification will consist of sites that offer audio, video, animation, graphics or any other
form of media that isn't text.
This classification will display the "Multimedia" icon within the search results.
Links to Information
The "Links to Information" classification will include web pages that provide a list of resources or links to
This classification will display the "Links to Information" icon within the search results.
The "Personal" classification will include web pages that are personal home pages for an individual person or
This classification will display the "Personal" icon within the search results.
The "Information" classification will include web pages that don't fit into any of the other categories.
This classification will display the "Information" icon within the search results.
Although the only Search Engine currently utilizing the new Meta tag is aesop.com, I have it on good
authority that the other Search Engines are preparing to recognize them as well.
For further information about the new Aesop Meta Tag, Visit the official Aesop.com site. You can submit
your site and generate your Meta Tags completely free.
The days of a "search" returning thousands of irrelevant results is coming to an end -- thanks to the new
Aesop Meta Tag. This new Meta Tag will dramatically change the way we search the Internet. If you
haven't already done so, it is very important that you prepare your pages now.
About the Author:
Shelley Lowery is the author of Ebooks: A Complete Guide to Self-Publishing. Stop by
Web-Source.net and download a free copy. It is jam-packed with valuable information and will teach
you everything you'll need to know to create a professional ebook.