NETWORKING YOUR MARKETING
By Shelley Lowery
A network is a group of points or locations interlinked with specific paths.
A network can be computers, people, web sites, or anything that is linked
together to form a group.
Remember the old adage, "There is power in number?" You can utilize this
power by developing a network of locations all promoting your products or
Networking your web sites in one of the best marketing strategies you can
use. The concept is simple. Develop several web sites promoting similar
products, and link them all together.
Let's say for example you have a web site that focuses on dogs and offers
the following products:
• Dog grooming course
• Dog grooming supplies
• Dog obedience training
• Dog breeds guide
• Dog show supplies
Rather than using one general site to market all these products, develop
five separate targeted sites and create a network.
Your first step will be to register five separate domains, each targeting
your products. Your domains might look something like this:
Selecting the right domain names is an essential part of developing your
network. Your domain names should include your primary keyword phrase.
A keyword phrase is two or more words that best describe your web page.
However, selecting the right keyword phrases can be a bit difficult.
Goodkeywords.com offers a free little software program that will assist you.
Simply type in a keyword and the program will provide you with a list of
additional keyword phrases.
Each site within your network should be strategically optimized for the
Search Engines and solely focus on your primary keyword phrase.
For example, the dog grooming course site might provide visitors with free
dog grooming tips, articles and advice. The dog grooming supplies site might
provide visitors with tips on selecting a good grooming table, or tips on
how to properly use clippers and scissors.
All of the content within each network site must be completely targeted to
each site. This in-turn will drive highly targeted traffic to each site.
In addition, each site should also link to all the other sites. This can be
accomplished by setting up a special link section within each site. Your
link descriptions should be your primary keyword phrases:
• Dog Grooming Course
• Dog Grooming Supplies
• Dog Obedience Training
• Dog Breeds Guide
• Dog Show Supplies
To get the most out of your network, consider publishing a generalized ezine
that targets your main keyword. In this example, dogs. You can then set up a
subscription form on each site and collect new subscribers from each.
Can you see how powerful a network can be? You're targeting several
different keyword phrases, driving highly targeted traffic to each site,
sharing the traffic with your other sites, and collecting email addresses
Networking is not exclusive to web sites. You can use this same technique to
network all of the following:
When marketing similar products, develop a network by promoting all of the
products within each individual product. For example, within each of the
above dog products, we would promote all of the other products.
Free ebooks offer a great way to promote your products. For example, each of
the dog sites above could offer a different free ebook that provides tips,
articles and advice that targets their specific audience. In addition, each
of these ebooks should promote the sites and the other ebooks to create a
Autoresponder courses not only provide your visitors with great free
content, but they also provide you with a great opportunity to promote your
web sites and products. For example, the dog sites can each offer a
different autoresponder course. Each of these courses should also promote
the sites and the other courses.
Just as you can network your own products and web sites, you can also
network affiliate products that target your market. This technique involves
registering a domain name for a handful of targeted affiliate programs,
developing customized affiliate pages, and setting up your sites just as you
would for your own products.
Although this article provides some basic networking techniques, it's far
from complete. Networking is one of the most powerful marketing strategies
used on the Internet. Use your imagination and develop a networking plan for
your business. It will be well worth your time and effort.
Copyright © Shelley Lowery 2003. All Rights Reserved
About the Author:
Shelley Lowery is the author of several successful ebooks including Web
Design Mastery - An in-depth guide to professional web design. Ebook Starter
- A Complete Ebook Design Kit, and eZines: A Complete Guide to Publishing
for Profit. Subscribe to Etips and receive a free copy of her highly
acclaimed ebook, "Killer Internet Marketing Strategies."