Multiple Streams of Automated
By Terry Dean
I sent one email.
Twenty-four hours later I had earned $10,185.
That's a pretty good day.
I sent another email a couple of months later. This email brought in a total
of $31,185 in 96 hours.
That's a pretty good weekend in anyone's book.
The funny thing is that you can duplicate my results...if you follow my
As I'm sure you've figured out by now, these weren't just any old emails.
They were special.
They were both sent to my opt-in email list.
Each of these emails went out to over 30,000 people, but it took only one
click of the mouse and one actual email leaving my box to generate the
An opt-in email list is the exact opposite of a bulk email list. Everywhere
you turn online someone is sending an email into your inbox about how you
can earn big money online by
buying 1,000,000 email names you can send email to.
Don't do it! Purchasing email lists and mailing to them is called Spamming
and will get your ISP and web site shut down. You'll also earn the
dreaded reputation of a spammer.
An opt-in email list is one where the recipients have requested for you to
send them email. It may be an ezine, a free email course, a customer list,
or anything else you can use to build
relationships with your prospects and customers by email.
Spam is based on generating and sending out sales letters to as many people
Opt-In email is based on building relationships with thousands of people at
If your web site is not taking advantage of opt-in email in one fashion or
another, then you are losing out on as much as 90% of your potential income.
You are making the same mistake I did the first year I was in business.
Instead of working to build an opt-in email list, I was just trying to make
one-time sales from my web sites.
Sure, I had times where I made some money that first year (not much), but I
wasn't building any long term value into my business.
The #1 asset in your business is not your products, your talents, or your
web site traffic. Your #1 asset is the number of strong relationships you
build with your prospects and
Email is perfect for doing this. To send a letter to over 30,000 people
would cost a bare minimum of $15,000 and that's being very conservative. I
would break out in cold sweats if I
had to fork out that much money every time I wanted to contact my list with
I don't think I would be able to sleep for days if that much was riding on a
Sending out an email to 30,000 people is free except for a small fee I pay
for online access and the database system it's running on.
In a year where there has been one dotbomb failure after another...the small
guys are still profiting.
A major reason for this is opt-in email. We've figured it out, and large
companies are still in the dark.
It's not about the traffic. It's not about the branding. It's about the
Having an opt-in list takes you away from having a one-shot sales
opportunity or one stream of income. It opens you up to earning multiple
streams of income from one web site.
Our list earns us 7 streams of Internet Income...
Income Stream #1: Special Offers
The two examples I gave you at the beginning of this article are from
special offers we have done. Although we normally send out content in the
form of articles, questions & answers, etc.
to our list, we also send out special offers every 2 to 3 months.
These special offers go out with nothing else in the email to distract our
readers and produce the most income in the least amount of time. We keep
them rare though so as to not "waste"
the relationship we've built up with our readers.
They're a great way to generate a lot of cash flow in a short period of time
(please note that they must really be specials and not some offer you
Income Stream #2: Selling My Products
The second income stream for our opt-in email list is the income we generate
from selling our own products to the list. We post a quick welcome message
to our subscribers and then post a
quick note about one of our products usually at the very top of most of the
issues which go out.
Our opt-in email list is the primary driver of our web site sales. Our
response rates are actually much higher by using our web site to generate
subscribers more than anything else...instead of going for a sale right from
the site on a prospect's first visit.
Income Stream #3: Joint Ventures
One of the most valuable joint venture partners you can ever find is an
ezine owner with a large email list. They have an audience and they are in
constant need of high quality products
and services to sell to their list.
As an opt-in email publisher, I regularly contact product sellers and
negotiate to sell their products and services to my audience. Guess what? As
a person with a large list, I'm able to command a much higher percentage of
the profits than what the average individual receives in a deal such as
Whereas most affiliate programs pay 10% to 30% commissions, I'm usually
looking for at least 50% of the sales price when I contact someone to joint
venture their product to my list. You
won't have this luxury if your list is small, but it will start happening
more and more as your business grows.
Income Stream #4: Affiliate Programs
Just because I do special joint venture deals doesn't mean that I don't join
affiliate programs from time to time. I still do, but it usually isn't just
to sell the product.
I specifically go out of my way to look for affiliate programs who provide
you with good content and articles that you can use to promote them with.
You can accomplish two goals at one time
by joining these programs.
You get content already written for you for your opt-in email publication,
and you get to earn profits from the affiliate program for running the
Income Stream #5: Sponsor Ads
A sponsor ad runs at the top of my ezine before the main article in every
issue. In some cases these will be ads for my own products, but in many
cases they will be ad spaces that I traded someone for.
We could easily sell this space, and most ezine publishers do, but we find
it more profitable to use it in bargaining for space with other publishers.
Then we simply trade ad for ad to keep
our own ad expenses down.
If you sell this space, it is the most valuable section of your publication
and usually commands a price of around $5 to $20 per 1,000 subscribers or
more. If you're thinking about pricing the space, then I recommend selling
one of your own products or doing a joint venture to determine the value of
this space in your specific publication.
Income Stream #6: Classified Ads
Classified ads in opt-in email publications are losing value and are being
replaced by having one to four sponsorship positions spread throughout the
People still buy them though and you can easily use classified ad space as a
bargaining chip for trading ads or as bonuses with products you're selling
(for example, give a free classified ad to anyone who buys one of the
affiliate program products you're recommending).
Income Stream #7: Membership Site Upgrade
This is an income stream from opt-in email that most publishers never even
think about. Email publications are usually sent out free, but this doesn't
mean you should be giving away your very best content free.
Information is valuable and customers are willing to pay for it if it is
unique and difficult to find information.
So many publishers have found themselves another incredible stream of
income. They've started up paid membership sites to provide the most
exclusive content to only paid subscribers.
For us, we've created the Netbreakthroughs site which contains all our
special training reports and our weekly ad tests (showing results we're
receiving from our own advertising).
Take a look at it at:
Most publishers will find that they can create a backend private membership
publication like ours for their email list. This expands their income
with a totally new income stream you've probably never even thought of
Terry Dean, a 5 year veteran of Internet marketing, will Take You By The
Hand and Show You Exact Results of All the Internet Marketing Techniques he
tests and Uses Every Single Month
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