The Most Powerful But Overlooked
Success Rule In Cyberspace
by: Amin Khan
Before I begin, I want you to read this article with an
understanding that there's no way, you can make a fortune until you realize
the importance of a basic success rule. This article reveals the secret that
makes you a winner in this crowded battlefield of Internet warriors. Get the
rule, and then swiftly apply it in your your marketing model.
It wasn't until recently when I figured out, what is the single most
important secret to success for any Internet business. To my astonishment, I
found that it is right under my nose. We talk about it all the time, but we
never tend to apply it aptly in our business practices. In case you're
curious, here's the single most powerful word in cyberspace, its called
I know, I know… you've heard this word a million times. But to measure the
vast benefits associated with this word, and to be able to appreciate its
effectiveness on the Net, I think we shall better explore it a little
Why do you think marketing gurus like Mike Enlow, Jay Abraham and some other
celebrities are enjoying huge successes? Is it their destiny? Or are they
programmed for success? Do you really think they have any magical formula
that made them successful? Well, maybe, but there's one thing all these
gurus have in common. Their entire success model can be summed up in a
"They are *intensely focused* on the product or service they offer."
You have countless success stories all around you. Businesses with intensely
focused programs are enjoying phenomenal success at unprecedented growth
rates. Still it amazes me, why people tend to forget this basic ingredient
of success. It's all common sense, but unfortunately common sense isn't very
One reason is looking at the fact that majority of people on the Internet
really do not know, what to do, where to go, and how to do things that earns
them a living. They get exposed to different money making programs and
enticing hype-filled promises, that they don't find a way out of this
Consequently, they get involved in making web sites that sells everything
from needle to air tickets, and expects huge amount of cash inflow as part
of their newly made efforts. Unfortunately, this sort of selling technique
does not bring any positive result whatsoever, unless you're Wal-Mart or
some other big trusted hyper-store.
When I started out, this happened with me as well. I had been bombarded by
numerous hyped filled scams, and money making programs that kept my
attention intact to them for at least 6 months time. I tried my guts out to
market aggressively, but I never made any serious money.
Soon after that time, I realize that in order to establish myself, I need to
be consistent and sensible in making my own battle plan to work for me, if I
were to make a comfortable living. I started pulling all sort weird ideas
from my brain, jot them down to a piece of paper and eloquently selected few
ideas that I thought will definitely get good results.
So I got along with a relatively simple idea, and narrowed my focus to the
extent where I feel that it cannot be broken down any further. Fortunately
as expected, the idea did work, and I ended up with the net sales of $2759
during my first week of operation. I was in the money, and in this whole
process, I discovered this single basic rule of success that was right under
my nose… and I never thought it could bring such phenomenal results.
I learned a lesson, and I'd like to share it with you here. Don't ever make
your focus broad. Keep narrowing it to the extent where you feel that it's
the ultimate viable fit for your target audience.
If your product is geared towards "women" in general, carve down your niche
and retarget on a more specific and benefit oriented solution, example
"women -> women's health - > pregnancy -> nutritional requirement in
pregnancy -> your product."
You can make your own hierarchy within the type of industry you're involved,
but consider having the best viable fit with intensely focused customer
Bottom line - Never get out of focus, act like a laser beam. Define your
goal, your product, your market, and your customer. You'll be surprised what
this simple overlooked success rule can do for you, pulling you out from
obscurity to omnipresence.
Amin Khan of
http://www.NicheChallenge.com is the active soul for helping you develop
a successful niche based business. Subscribe his FREE ezine 'The LASER' to
join the select group of pros who are driving the Net for success. Send a
blank email to:
mailto:majordomo@NicheChallenge.com with the word "subscribe laser"
(without quotes) in the body of your email.