by: Cary Christian
Everyone knew Jane was smart even when she was a small child. True to
expectations, Jane excelled in school and later in college, and in line with
her well-known compassion and empathy for children, Jane accepted a job with
the school system teaching third graders in her home town.
Jane worked wonders with her kids. She was one of the most innovative
teachers that had ever taught in her school district. She supplemented her
teaching by writing specialized stories for her kids to add life and reality
to the texts she taught from. She organized outings for the kids so they
could see and feel firsthand the things they were learning about. She
created games for them to play that reinforced their lessons and made them
easier to remember. She was named teacher of the year in just her second
year of teaching.
Jane got married that year to her old high school sweetheart. Soon, they
were expecting a child of their own. Five years later, they had three
children in all and decided that was enough.
After ten years of marriage, Jane's husband left her and the kids. It was a
terrible time in Jane's life, and seriously rough on her children. They
didn't see much of their father anymore, and he provided little in the way
of support for them. All of a sudden, Jane's teaching salary just didn't
seem to go very far. Her and her children were struggling, and Jane just
couldn't see how she would ever be able to afford college for them, and this
was something that was of extreme importance to her.
Jane found the Internet that year. She read about people making thousands of
dollars a month selling online and thought this just might be the answer to
her problems. Some people were even making millions online! This could be
Jane joined several affiliate programs she thought looked decent. Not having
much money to spare, she found and used every fr^e marketing program in the
book to market her programs. She figured out pretty early on that using the
canned ads and banners the programs offered was a dead end since she saw
them everywhere she looked, so she put her skills in innovation to work and
developed her own marketing materials. She worked hard at it, but never
seemed to be able to earn more than a couple hundred dollars a month at
After months of struggling, learning and seemingly doing everything right,
she came to the conclusion that this just wasn't going to produce enough
money to pay for her children's' college educations. Despair began to set in
because she was so certain this course of action held the answer to her
Jane made the same mistake so many new marketers make. Business opportunity
programs usually represent the first Internet businesses people see when
they begin considering making money online, and too often, they are lead to
believe this is the ONLY way a normal person can make money online.
Jane didn't stop to realize that she had the skills and training necessary
to serve a tremendous market that is nowhere near as overcrowded as the
business opportunity market is. Parents will do almost anything for their
children and are willing to spend large amounts of money for anything that
will help them get ahead in school and in life. Jane had both the particular
skills and the credentials to develop products for this market.
In a moment of epiphany, Jane recognized this fact.
Jane got her own domain name and website. She took ideas she had used with
her own third-grade class and created several interactive books and games
for children that could be purchased from her site. She loaded up her site
with valuable content that was relevant to her target market and submitted
her site to all the search engines she could submit to for free and to the
Jane joined every online forum devoted to children that she could find. By
participating in these forums she gathered information on additional
products she could create to fill needs that were being regularly expressed
inside the forums. Because of her expertise in teaching children, she
contributed much of value to the forum discussions. And with every post she
made in every forum, there was her signature file after her name advertising
her website and her products.
Sales grew and Jane started using some of the profits on the pay-per-click
engines and advertising in parenting-related ezines. This paid advertising
gave her a quick and immediate boost in sales so she continued investing a
portion of her profits every month in paid advertising. In just six months
she found herself making $5,000 per month in profit.
The irony of it all is that setting up her own website and developing and
marketing her own products actually cost her less than what it had cost her
to participate in business opportunity programs that had not worked for her.
Does this story remind you of yourself? What special skills, knowledge and
abilities do you have that could be used to create profitable and sought
after products? Please don't say "none" because I know that's not true. Dig
deep and find them. Your fortune lies in what you already know and love.
Copyright (c) 2003