HOW TO BUILD
ANY MLM BUSINESS -- FAST
Copyright 2000 By Bob Leduc
"How can I find a lot of
new prospects and sign them up without spending much money?" Thatís the most
common question I hear from new MLM distributors.
Itís not as difficult as it sounds. Iíve used the following 5 step system
many times to successfully find new prospects and close sales -- fast. Itís
inexpensive to use and works for building a business on the Internet or in
traditional ways. You can copy this same system to build your MLM business.
STEP 1. TARGET A NICHE MARKET
Maybe everybody can use what you offer. But that doesnít mean everybody will
take the time to consider it. Youíll get the largest number of sign-ups with
the least amount of effort and at the lowest cost by targeting a niche
A niche market is a group of potential customers who share common
characteristics making them especially receptive to what you offer.
I recently met a distributor for an MLM company selling health and
nutritional products. She found a list of health club members who also
subscribe to a magazine about starting a business. The combination of these
2 special interests created a good niche market for her. Itís her primary
source of new distributors.
STEP 2. GENERATE LOW COST INQUIRIES (LEADS)
Use small ads, postcards and other low cost methods to generate inquiries
(or web site traffic) from prospects in your targeted niche market.
Prospects in your niche market are very interested in what you offer.
Therefore, youíll be able to sign-up a higher than average percentage of the
inquiries from them.
Generating leads also enables you to collect contact information you can use
to follow up with prospects who donít take action the first time they see
your offer. For example, you can direct inquiries to your web site where you
also offer a free report or newsletter by email. Once you
have the prospectís email address you can follow up periodically with new
STEP 3. CREATE A BURNING DESIRE
Youíll get more sales and sign-ups by appealing to emotion than by appealing
to logic. Your web site, sales letters, video/audio tapes and other sales
tools should dramatize the emotional rewards your prospect gets from using
your companyís products -- or by becoming a distributor in your downline.
For example, to promote the business opportunity, describe how a successful
distributor spends his or her
ideal day. Create a burning desire to begin enjoying this lifestyle.
TIP: Evaluate the effectiveness of sales tools available from your company
or upline. If they donít produce results for you, develop your own. I know
many MLM distributors who get a much higher response from postcards they
created than from the postcards supplied by their company.
STEP 4. STIMULATE IMMEDIATE ACTION
Many prospects procrastinate after they make the mental decision to sign up
with you. They get distracted by other things. Their interest begins to fade
and they never do it. You can avoid losing them by rewarding immediate
action and penalizing procrastination. I know of one distributor who refunds
his sign up bonus to new distributors -- but ONLY if they sign up within 48
hours of receiving his "special offer".
STEP 5. FOLLOW UP
Most prospects wonít take action the first time they investigate your offer.
Thatís why itís important to collect the contact information I mentioned in
Follow up with new prospects every few days for the first week. If they
donít sign up, store their names and addresses and follow up with them every
month during the next 6 months. You can often double your business volume by
following up with prospects.
Copy this 5 step selling system to generate both new customers for your
companyís products and new distributors for your downline. Itís highly
effective. Itís very low cost. And it works both online and offline.
Bob Leduc retired from a 30 year career of recruiting sales personnel and
developing sales leads. He is now a Sales Consultant. Bob recently wrote a
manual for small business owners titled "How to Build Your Small Business
Fast With Simple Postcards" and several other publications to help small
businesses grow and prosper. For more information...
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133