GUARANTEED HITS WORTHWHILE?
Guaranteed hits programs will
sell you a certain number of hits to the website of your choice for a
generally very low price. One real world example is 5,000 guaranteed
hits for $24.95. This works out to slightly less than a half cent for
each hit which definitely makes these programs among the cheapest sources of
traffic you can find. But all hits are not created equal!
The folks over at MLM Spy state on their web site (in the members' area)
that they purchased over 250,000 guaranteed hits and didn't make one sale!
Others will tell you they have had relatively good luck with them. What
makes them work for some and not for others?
FIND THE SOURCE
If you are considering purchasing guaranteed hits, the first thing you
should do is determine the source of the hits.
Many of these programs pay their members to visit your site or give them
some other consideration such as product discounts, points that can be
converted for cash and prizes, etc. Examples would be pay to read email and
pay to surf companies. Some of your guaranteed hits may come from people
playing lotto or other types of games where their visit to your site is
required to validate their selections. These programs represent the bulk of
the guaranteed hits offered by the programs available.
Some guaranteed hits programs provide you with your hits using pop-up and
pop-under ads. If surfers have pop-up stopping software of some flavor
installed, they won't even see your site.
The traffic you will receive from these types of programs is generally
garbage traffic. Your visitors are interested in earning their half cent or
other consideration for visiting your site and will pay little attention to
your message, if any.
If you are to get any decent results from this type of traffic, you will
have to have an unusually compelling web site for their viewing pleasure
that attracts their attention sufficiently to make them explore your
proposition further. Make it easy for them to sign up, bookmark your site,
subscribe to your newsletter or autoresponder, or request additional
information. You're only going to have their attention for a few
seconds, so don't waste it.
You will have more luck if you are offering them something free to entice
them to sign up for a newsletter or request additional information. Offering
free to join programs might also yield results. But don't expect massive
sign ups to your paid programs. It's just not going to happen.
IS THIS BEGINNING TO SOUND FAMILIAR?
If you've read some of our prior issues of the Peak Small Business
Newsletter, you'll recognize that our recommendation as to how to use
guaranteed hits programs is very similar to our recommendations for how to
use the free traffic programs.
Well, in fact it is exactly the same! What is the real difference between
most guaranteed hits programs and the free traffic programs? The only
difference is that in one people are being paid with cash or prizes and in
the other they are being paid with hits to their own website. Same thing. So
why pay for guaranteed hits? Why not just surf for your hits?
We can see no reason why you should opt for guaranteed hits programs over
the free traffic programs. The traffic you will receive is basically the
same but you don't have to pay for it with the free programs. Granted, it
takes more time to build up your free programs, and guaranteed hits programs
give you the hits more quickly. However, we see no reason to rush the
acquisition of such low quality traffic. Build your downlines in free
traffic programs and, over time, you will begin getting as much of this type
of traffic as you want.
Copyright (c) 2002