AND AFFILIATE PROGRAMS
by: Cary Christian
When you are considering
investing in one of the many MLM and affiliate programs available, you
probably already know that most of them are doomed to failure from the very
beginning. Some of the founders know their programs are doomed as
well, but they also know that they will personally make money even though
very few of their affiliates will.
Many times you can smell them a mile away. Some are so blatant you will
never be fooled by them. But others are so nicely packaged and well sold
that you might miss the warning signs. To help you protect yourself
against these, here are some guidelines for evaluation that you might find
First and foremost, do the math. Most pyramid-type programs require more
downline members than there are people on earth to work. For example,
Go4Millions seems to be very popular so we did the math to see what we would
come up with.
In order for you to make your million dollars from this program you have to
fill your matrix. It takes 111,110 people to fill your matrix. Of course,
the people in your matrix want to make their million dollars, too. So for
you and your matrix all to make your million dollars you need a total of
5,543,210 members taking into account the fact that the downlines overlap.
And that is just for you and your matrix.
If there are 5,000 other members at the time you join, you will need
27,716,050,000,000,000 members in order for you all to get your million
dollars. And this still leaves the people at the bottom of the matrices out
in the cold. No matter how many members sign up, the ones at the bottom
Since there are only about 6,000,000,000 people on earth, this program fails
the math test miserably. If the program paid well enough even if you only
filled two or three levels of your matrix, it still might be worthwhile.
Problem is, it doesn't.
While running the numbers can often show you the flaws in many of these
programs, for others you will need to evaluate the legitimacy of the program
on the basis of other factors. The following are some things you should look
1. Does the program sell a product or service that people will want? Is it
2. Is the product or service fairly priced or can it be acquired elsewhere
for much less or possibly even for free? Most pyramid schemes use a
"sham" product, special reports, or some common ebook just to get around the
3. Do you find yourself reading page after page of marketing copy with no
mention of a product or service? Are you having trouble figuring out the
purpose of the program? Have you read the entire web site and still see no
mention of a product or service? If this is the case, the promoters are
trying to sell you on selling the program. This is an indication of a
4. Does the website attempt to get you to sign up before you learn what the
program is all about? Can you only learn the details of the program after
joining? If the promoters aren't confident enough to lay it out for you
before joining, maybe you should reconsider.
5. What do you know about the promoters of the program? Have they been
involved in other MLM opportunities? If so, how successful were they?
6. Does the program have a reputation for paying on time and for accurately
accounting for money due to its members?
7. How does the pay plan work? How long do you have to wait to receive your
money? How are payments made? Check? PayPal? Debit card?
8. Does the program promise you extreme profits without having to work for
it? You know the ones: work 30 minutes a day and be making $10,000 per month
within 60 days.
You should also check to see if the programs you are interested in (or its
promoters) are listed or discussed on any of the following websites:
1. CyberCriminals Most Wanted -
2. Pyramid Scheme Alert -
site also has a good 5-Step, Do-It-Yourself Evaluation that is rather good.
3. Scam Watch -
4. Worldwide Scam -
You'll find links on these websites to other websites that also contain
information that might be of use to you.
There is a lot of crap out there. Be careful and do your due diligence
before investing your time and hard-earned money.
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