DEADLY HOME BUSINESS MARKETING MISTAKES - PART 1
Do you have a lot of money to
waste? I didn't think so. Anyone who doesn't mind wasting money is not
likely to do very well in the business world. Yet home businesses waste tons
of money on ineffective advertising every single day. Let's look at some
examples and how you can avoid waste.
1. THE "S" WORD
Using s*am (sp*m, spa*, word masked to prevent filtering of this
newsletter!) to grow your business is the single biggest mistake you can
make. Let's forget about the outrage, flames and mailbombs you are likely to
receive and concentrate on the effect on your reputation. Use sp*m to build
your business and you will be immediately labeled unprofessional and many
other things I can't say here. Forget about anyone wanting to do business
with you. The more you do it, the more you harm your business. Do it long
enough, and you won't have a business.
2. WRITING LONG SALES COPY IN EMAIL MARKETING
People simply do not have the patience or the time anymore to read long,
drawn out email correspondence. They'll get bored just looking at it. Always
write short subject lines that grab attention. Likewise, keep the body of
the message short and tease the reader into visiting your site. Do your
selling on your website which is much better suited to the task.
3. INEFFECTIVE USE OF GUARANTEED HITS AND SURF FOR HITS PROGRAMS.
It could be argued that using these types of programs is a waste in and of
itself, and often it is. But if you want to try them or use them as
supplemental advertising, don't just send the hits to your home page or
directly to a product sales page. Create a special page just for these
programs and don't try to sell directly. Get people to sign up for an
informational autoresponder or to a newsletter so you can use more effective
marketing techniques on those who respond.
You'll also have better luck if you use a script-based subscription
technique that automatically captures the visitor's information without them
having to enter it. You'll get more signups and better email addresses this
4. PURCHASING GUARANTEED HITS FROM A COMPANY THAT SUPPLIES THE HITS USING
POP-UPS, POP-UNDERS, LOTTO VALIDATIONS AND SIMILAR SOURCES.
No matter how well you prepare yourself for using guaranteed hits programs,
your campaign will not be effective if the hits come from these sources.
Most surfers use software that suppresses pop-ups and pop-unders so you
might be paying for phantom hits. Hits from lotto and other gaming sites are
not targeted and do not represent hits from visitors who have the slightest
interest in what you're selling. Always know the source of the hits you're
buying and let common sense be your guide.
5. THINKING YOU CAN MAKE A LIVING ONLINE WITH NO MARKETING BUDGET.
Free advertising and marketing is good and everyone should use it as much as
possible. However, free advertising is not enough to build a business. Even
if you have to start with a small budget, you need to set aside something
for paid advertising. The pay-per-click engines are an excellent place to
start. You will be able to control the costs easily and still manage to
generate good, targeted traffic.
6. THINKING YOU DON'T NEED A WEBSITE BECAUSE YOU'RE ONLY SELLING
You need a website, period! It doesn't matter what you're selling. If you
only represent affiliate programs, you still need a website or mini-site to
prequalify and presell your visitors and set yourself apart from all the
other thousands of affiliates selling using the same standard website. It's
not that difficult or expensive to build your own site anymore. An Internet
marketer without a website is like a carpenter without a hammer!
Are you making any of these mistakes? If so, commit to fixing them over the
next few days. Stop wasting money! Next week we'll give you some additional
things to work on.
Copyright (c) 2002