AFFILIATE SITES BE "STICKY?"
by: Cary Christian
For many of you, your site is an affiliate site. Others among you have your
own site but use it to advertise your affiliate programs. Some of you sell
your own products in addition to affiliate programs.
You work hard to get people to visit your site. Regardless of which type of
site you use, it costs you time, money or both to get people to it. Knowing
that most people need to hear or read your message about seven times before
they will buy, do you ever think about how to get these people to come back?
Repeat visitors are well on the way to becoming customers. If you build your
repeat traffic, your sales conversion rates will improve dramatically.
Typically, people will attempt to make their site "sticky" to get people to
come back. How do you make a site "sticky?" You can offer lots of free
content that people will come back to read, or games that people come back
to play. You can offer free downloads that change every week so that people
will come back at least once every week to see what the freebie is. You can
also make your site a resource that people refer to when they have questions
about the subject matter you are involved in.
Anything you can place on your site to make people want to return makes it
"sticky." Hopefully, in the process of referring back to your site some of
your visitors will also become customers. At least you have given yourself a
chance to convert them.
If you don't have your own site and instead rely on the sites provided to
you by your affiliate programs, you don't have any of these options. So what
do you do?
First of all, you need to get your own site. I've said it before and I'll
say it again: if you're serious about making money online, you need your own
site. It gives you credibility and a way to set yourself apart from the
masses who are promoting the same programs.
It's not expensive to have your own site these days and you don't have to be
a programmer to create one. If you don't have one and are ready to make the
plunge, check out SiteBuildIt at
http://buildit.sitesell.com/peaksbc.html You'll get everything you
need including submissions to all the major search engines.
Start out with a "mini site" to promote your favorite affiliate program.
Offer your visitors a reason to join with you or buy products from you
rather than the thousands of other affiliates you compete with.
Think about it. As a visitor, are you going to be more impressed with the
affiliate whose advertising directs you to the same old tired site every
other affiliate uses or the affiliate who has taken the time to take you to
their own site and offer you more?
As you progress, you may choose to go in one of two ways: a series of mini
sites or a content site.
With a series of mini sites, you basically create a new site for every
affiliate program or product you want to sell. Each site becomes a sales
page and contains nothing but copy to push the product the site is dedicated
In this situation you are not all that interested in getting visitors to
return. They will either buy, bookmark to come back later or leave to never
return again. If they bookmark, they are doing so because your site has
almost convinced them to buy but they want to think about it a little more.
Some will return and buy but probably not all that many. This type of site
is designed to sell first time or not at all.
If you use mini sites in this manner, you do not want to try to make the
mini site sticky. I know that goes against the grain of this article topic,
but there is good reason. This type of site works best when it is totally
focused on one product and one product only, with no distractions
whatsoever. If you clutter up a mini site with content, you will dilute its
A content site is just the opposite. You will offer several different
products and programs among the content you have created. This allows you to
get your products in front of people multiple times so you don't have to
concentrate on making the sale immediately.
There is also a way to get multiple exposures when using mini sites. The
idea is to pre-qualify your visitors before they visit your site so they are
already more receptive to your pitch. You would do this by using an
Get yourself a series of messages related to your products. These could be
an email course of some kind, product information, tips on using the types
of products you sell, or anything else that would be interesting to your
Then, instead of advertising your site directly, advertise your site in the
autoresponder messages. This gives you multiple shots at the sale and helps
your visitors get to know you and your products better.
There is also one other option that makes a great deal of sense: create
both! Build yourself a content site and make it sticky, then create mini
sites for each of your major products. This gives you the best of both
Copyright (c) 2002