by: Bob Osgoodby
I don't care if you are in an affiliate program, are involved in Network
Marketing or just trying to sell your products to a niche market. Just ask
yourself this: How many of the "High Fliers" have their own web site, and
how many of the "Also Rans" don't?
No one is going to take you as a serious on-line entrepreneur if you are
promoting a program with the URL such as: http://www.someonesmlm.com/member/script.cgi?59432
However if you have your own site - http://www.yoursite.com It will show you
Search Engines will strip off the script.cgi?59432, so there goes your
commission right out the window. That is if they bother indexing the site in
the first place. Undoubtedly the affiliate page will already be indexed,
and your page with them is most likely going to be ignored as they already
have it. They won't re-index a page if it does not contain anything new,
and since you can't change it, it won't.
With your own site you will be able to easily track which of your
advertising campaigns are generating traffic and, more importantly, which
ones are generating sales. Without being able to accurately track your ads,
you will be wasting a lot of money and time.
Having your own site will enable you to build up trust with your clients and
potential clients, something that is much overlooked these days. Everyone
involved in online sales, recommends that you put contact information on
your web site. You can't do this with most affiliate pages, but can do
anything you wish with your own.
Now here is the best part. Suppose you join a program, and get an affiliate
page that you spend a lot to promote. If the program is "played out', or is
simply not producing, and you decide to investigate another opportunity, all
the ad money you spent is wasted. Many people also are in multiple
programs, and must advertise each independently as they all have their own
If you have your own site however, this is not the case. You can choose
which, and how many, programs you are promoting all from your one site. This
means that if you change or add programs, there is no need to go through all
your ads and change your referral URL, You just need to change yoursite.com.
A big bonus is that if you do have multiple programs on your site, someone
may come from one ad, see another program they like, and join that one as
I have only come across three arguments as to why people do not have their
1) I Already Have A Site With One Of The Free Hosts.
Look at your site through the eyes of a potential client. Do you think the
banner ads the free web site provider puts on your page, enhance the
information you want your potential clients to see? Go to
and look at some of the sites. Is the image you want for your business.
2) I Can't Afford My Own Dot.Com Name And Site.
Really? You don't need many of those "bells and whistles" included by many
providers, so why pay for them. You could have your own dot.com registered
AND hosted for about $30 a year. That's about the cost of one fast
food lunch a month. Do you really think this is too much to invest in your
future? For an example, stop by
http://bitshack.com and you'll see what I mean.
3) I Can't Design A Website.
We are not talking anything complex here, just a simple site will have
dramatic results on your traffic, and signups. There are also an abundance
of free web building programs out there. Go to:
and you will find plenty of free and low cost tools you can use.
Remember you are talking about an on-line business, and this is one skill
you should learn.
Let's talk facts. As more and more people spend time on the web, they
quickly learn that if they've seen one affiliate site for a company, they've
seen them all. They also develop a dislike of the "pop down" screens and
banners of the free sites. They also look with disdain upon free web space
provided by ISP's, as there is no degree of permanence there.
If they're going to do business on the web, prospects want to deal with
someone who will be around for awhile, and your own web domain and site is a
good indicator. You at least are showing your prospects that you are
serious about doing business on the web, and probably will not be an ďAlso
Ran", hoping to make a quick buck or two.
Did you know that subscribers to Bob Osgoodby's Free Ezine the
"Tip of the Day" get a Free Ad for their Business at his Web
Site? Great Business and Computer Tips - Monday thru Friday.
Instructions on how to place your ad are in the Newsletter.