|7 STEPS TO
A STRONG WEB PRESENCE
by: Cary Christian
It's simply not enough to just BE online anymore. No matter what your
business is, there is too much competition to just sit back and let
customers come to you. You have to establish a presence online that people
It doesn't matter if you only represent affiliate programs and have no
products of your own. In fact, you need an even stronger web presence if you
do not have your own products. You must stand out from the crowd.
Here are seven steps you can take to begin building a strong web presence
1. Build a professional website.
No, I don't mean create a tremendous flash movie that takes forever to load
and play. Keep it simple and elegant. Forget the animated GIFs and multiple
banners on every page. Create good content, select a clean design, and
impress people with the simple professionalism of your site.
Don't have a site? You cannot have a web presence if you are only
participating using affiliate program sites and sending emails. You just
can't! It's too easy to get your own site. There are no excuses anymore. If
you need some help, download my new free book at
2. Use the search engines.
You're not going to garner top search engine positions right away. Maybe not
even in the first year or so. But do get started right away. Optimize your
site and get it submitted to all the engines you can submit to free as soon
as possible. It's free exposure so take as much of it as you can.
The funny thing is, once you submit your site, you'll start getting traffic
without really working that hard at it. This is especially true if you have
good content on your site. The search engine spiders will seek out your
content and you'll get traffic you never thought you'd get just by doing a
minimum amount of work.
3. Use a signature file.
Always! Don't ever send out an email or post to a newsgroup without a
signature file. It's universally accepted advertising and people do read
4. Dominate your niche.
If you've been reading this newsletter for awhile, or if you've read my
latest book (mentioned above), you know how strongly I believe in building a
niche. It's something you must do. But you not only want to find it and
build it, you want to dominate it!
If you're just starting to work on your niche, make sure you have articles,
email courses, content for your site, and that you have researched your
niche thoroughly. You want to have expert-level knowledge of your niche.
Once you have all your content and sale materials in place, begin an all-out
assault on your niche. Hit it from every angle. Dazzle people with your
knowledge, even if it is newly acquired. Capture your niche. Grab it by the
throat and never let it go. Competitors may come, but make sure you're
always one step ahead. You created this niche market, so be prepared to
dominate it and don't let anything stand in your way. When people think of
your niche, you want them to automatically think of you.
Ever heard of a Xerox machine? A Xerox copy? Ever hear someone say "I'll
just Xerox a copy of this for you" as they go to make the copy on a Minolta
copier? Xerox dominated their niche and they are still enjoying an advantage
as a result.
5. Build a reputation.
Do not ever underestimate the potential good that comes from participating
in forums and newsgroups and in writing articles to be published in ezines.
These are two examples of things you can do to build your reputation quickly
and get more traffic to your site as a by-product.
Get involved in forums that relate to your niche. Participate regularly.
If you can't write articles to submit to ezines, get someone to ghost write
for you. You come up with the ideas, map it out, and let someone who can
write create the finished product. Just do it!
6. Build name recognition using free advertising.
Big companies like Coca-Cola will spend millions just getting their name in
front of as many people as possible. Name recognition is powerful. Often,
the more familiar the name the more the company is perceived to be on top of
its industry, whether it is or not!
Now you probably don't have millions lying around. But there are tons of
free advertising methods available online. They do not work well if you use
them in an attempt to sell something, but you can use them to get your name
and your website in front of large numbers of people. Use them to give away
something free that people will use and that is branded with your business
name and you will extend the branding power of free advertising even
7. Trade links with complementary sites.
Link exchanges are good. They help with your search engine rankings and they
send good traffic to your site directly from the links. You'll need to
develop your site and get your traffic up to snuff before a lot of sites
will be interested in an exchange, but start slowly and start now. Someday
link exchanges might just be your best source of traffic.
And there it is. Do something every day to get yourself closer to mastering
these seven steps and, before you know it, you will have built a solid web
presence that begins translating itself into dollars and cents!
Copyright (c) 2003