5 Internet Myths Still Floating
By Terry Dean
You would think that some of
the old Internet myths would just die off with the growth of Internet
commerce, but some of them just won't die. Even though you can't ignore the
growth of online commerce, businesses still believe some of the exact same
myths that were started years ago.
Let's put an end to some of them here and now...
Myth #1: No one is making money online.
This myth has been around as long as the Internet as existed. The
truth is that a lot of companies are earning incredible profits online. Some
of them even become extremely profitable within 6 months of being online.
An independent study has reported that 30% of Internet businesses are
currently earning money. This is an extremely large number considering the
fact that the Internet as a whole is still in it's infancy. Wait to see what
kind of results are going to be produced in the coming years and decades of
Myth #2: If you build it, they will come.
This is opposite of the first myth. You have one side who believes no one
can make money online while the other side believes all you have to do is a
set up a web site and rack in the dough. This concept may have been a good
basis for a movie, but it is completely inadequate for Internet marketing.
If you just sling together any old site and put it up on the web, you are
going to quickly turn into one of the people who believe the first myth
about the Internet. Marketing online is no different than any other type of
marketing in this area. You have to plan your business, design good
marketing materials, build relationships with customers, and learn how to
sell more to your existing customers.
If you build a well designed, well thought out site and promote it, they
will come. If you just build it, it will just sit there.
Myth #3: You need fancy graphics to catch your customer's interest.
Fancy graphics are not essential for online sales. If your graphics are so
detailed that they take too long to load, they will even cost you sales.
Most people are still connected to their Internet using basic modems and
graphic intensive sites often take too long to load for most people's
This is not to say that you can just use cheap graphics. Use quality well
designed graphics on your site, but keep them to a minimum. The key to
online sales is showing your customers the benefits of your product or
service. It is not in just having a gorgeous web site with dozens of
Myth #4: Internet consumers are so sophisticated that ad copy doesn't
Yes, Internet consumers do see through the hype that many people try to push
off as ad copywriting. This does not mean that you can just put together
string of words and a couple of pictures and hope people buy from you. If
you want to have customers constantly purchasing products and services from
you, you have to write ad copy which shows them the BENEFITS of your product
The key to ad writing is to show your benefits, not just your features. You
can't just tell people a bit about your product. You need to let them
know exactly what it will do for them. You need to help them get as exited
about your product or service as you are. Ad copy does make a difference
If you don't currently have a headline on your web site, get one
immediately. Ninety-five percent of web sites you visit won't have one, but
yours can. Then, list multiple benefits your visitors will receive for
staying at your site. If you don't let them know what they will get out of
your site immediately, then they will leave your site as quick as they
Myth #5: You can find anything and everything online for Free.
A lot of people think that they can get everything they need in their
business for free online. This just isn't the case. The old saying," You get
what you pay for" does apply to the Internet as well.
For example, free web hosts will end up costing you money in the long run.
People don't look at sites that are hosted for free in the same light they
do ones which have their own domain name. Whether it is true or not, free
web hosts don't give the same sense of stability to the consumer that your
own domain name would. Plus, you will often experience a host of other
This concept will apply itself to many other areas as well. Many
software programs out there will help you automate your online business, but
they do cost money. Many information products will help you build a better
business, but they do cost money. Always look at everything you do online
with this purpose in mind. Will the product, service, ad, web hosting, etc.
cost you or make you money in the long run?
Terry Dean, a 5 year veteran of Internet marketing, will Take You By
The Hand and Show You Exact Results of All the Internet Marketing Techniques
he tests and Uses Every Single Month Click here to Find Out More: