ESSENTIAL TOOLS FOR ONLINE SUCCESS
by: Cary Christian
If you are relatively new to doing business online, you are probably struck
by the vast array of traffic systems, online tools, search engines, banner
programs, and other programs in every flavor imaginable that claim to help
you find success online.
I know that it gets confusing. What works and what doesn't? How can you best
use the resources that are available? You only have a certain number of
hours available each day, how do you make sure you're not wasting your time?
If you spend the time to study what the most successful marketers are doing,
you'll find striking similarities in all their business plans. Most of what
works online has been working for years, and will continue to work for
years. Most everything else is either experimental or supplementary to those
methods that are tried and true.
There are really five tools you need to develop in order to build a
foundation that will ultimately assure your success. It's no great secret,
and we alluded to them last week, but their importance is frequently
underestimated by new marketers. So what are they?
YOUR OWN WEBSITE
The thousands of affiliate programs online will lead you to believe that the
generic website they give you is all you need to generate a large online
income. Nothing could be farther from the truth.
In most cases, if you follow the marketing plan laid out by your affiliate
program, you're doomed to failure. You'll be marketing a site that thousands
of other affiliates are marketing and will get lost in the clutter.
Even if you market only through affiliate programs, you need your own
website. Your site will allow you to stand out from the crowd and will
greatly facilitate your building your own opt-in list. It will also make it
possible for you to gradually begin to introduce your own products, which is
where the REAL money lies.
YOUR OWN OPT-IN LIST
Don't confuse an opt-in list with an ezine. You don't have to be able to
produce a full newsletter to utilize an opt-in list. Find yourself a niche
you know something about and find a way to give your subscribers tips or
information they can use on a regular basis that allows you to stay in
touch. You can start out really simple, just make sure you give them
something of value.
The top marketers maintain opt-in lists that contain tens or hundreds of
thousands of subscribers. If they need to generate an additional $20,000 of
income over the weekend, a simple mailing to their list can usually
accomplish this task. Isn't that something to aspire to? Doesn't that
potential make it worth finding something of value you can provide to your
But you'll never have such a list if you never start building it. So why not
YOUR OWN PRODUCTS
If you really want to succeed, you'll need to develop your own products
sooner or later. It's true that some people make six figure incomes annually
pushing affiliate programs only, but that is the exception, not the rule.
Just remember that you don't have to actually create the product yourself.
You can farm that out. You just need to identify your niche and the product
they're looking for. Fill that need and you're on your way to profit.
YOUR CONTACTS AND ONLINE BUSINESS PARTNERS
I'm always amazed at how helpful most people online are. There are so many
talented and giving people out there who are willing to help you in any way
they can. These contacts are of tremendous importance to you. As you get to
know them and learn from them, you should aspire to reach the point where
you can joint venture products or projects with them. At the very least, you
will develop relationships that will allow you to get things done relatively
Take every opportunity to develop and nourish these relationships!
LINKS TO YOUR SITE FROM COMPLEMENTARY SITES
Ultimately, targeted traffic will determine if your site is profitable or
not. Two ways to get targeted traffic is to rank highly in the search
engines and to have lots of links from complementary sites pointing to your
Links to your site help you in two ways:
1. You'll get traffic directly from the links, and
2. You'll score better with the search engines as your link
It is critical that you realize that all links are not created equal! The
links must be from sites that are similar to your site conceptually and they
should be from quality sites. Never use a "link farm" in an attempt to build
link popularity. It will backfire on you.
And there you have it! Five simple staples that form the foundation of a
successful Internet business. I've gone through them quickly here, but you
can read about these concepts and much more in great detail in my new book,
"How to Start and Run a Real Business on the Internet - Building Your
Foundation for Success!" It's absolutely free and you can download it here:
Copyright (c) 2003