Congratulations! Your marketing efforts have paid off.
What next? Simple.--Leverage it to Maximum!
One of the most ignored factors after a sale is NOT to have a STRATEGY to
retain the customer and to maintain sustained customer satisfaction!
Your customer has trusted you and he has bought from you. Now its time to
take it to the next level.
Sustained customer satisfaction becomes important in every business. More so
on the Internet because of three primary reasons.
1. You can sell more back end products to the same customer with his FULL
2. You can promote different affiliate programs to this customer which he
will join on your word.
3. To earn his appreciation! His words are worth of gold to your Website.
Word of mouth publicity still remains the best promotional method ever
Most of the time when I purchased online all I received was a "Standard
Thank You Letter". Cold and impersonal that clearly came across as a Routine
Of course I heard from them again when they wanted to promote an affiliate
program or a back end product. And this included two known 'Gurus' who never
thought of a strategy for -Sustained Customer Satisfaction!
-Step 1: I give an unannounced surprise bonus IMMEDIATELY on sale.
This puts the customer on a positive frame of mind as more value has been
added to his purchase.
-Step 2: A "Personalized" thank you email is send to my customer
mentioning the support email Ids and BOLDLY reminding him that he is under
100% Money Back Guarantee.
He can simply ask for charge back if the product is not up to the standard
he expected. ( I am yet to receive a Charge back for the 38 info products on
my site! )
-Step 3: Exactly after 4 days I send one more email to him with a
simple subject line: " Customer Name, Just Checking on XXX Product".
Inside I give him one more SURPRISE Gift as well as enquire how the product
is being useful to him. His suggestions and opinions are invited for further
-Step 4: After 7 days I send him one more email with a subject line:
" Customer Name, Your valued recommendation".
Inside He will be requested to RECOMMEND 5 of his friends informing them
that he has actually BOUGHT from: http://www.learnhomebusiness.com
and they are trust worthy. And just for his valuable recommendation he gets
one more " QUALITY " Surprise Gift!
Please remember here that this " Recommendation" form is meant only for your
customers and this is Not the usual "Recommendation" form.