3 WAYS TO
GET UNENDING TRAFFIC--AUTOMATICALLY
by Len McGrane
We all pay lip service to hard
work and marketing--but secretly we want our web-based businesses to lift
off by themselves and carry us into wealth without effort.
And that's never going to happen. Right?
Wrong.
It SHOULD happen to a well-run Internet business.
Actually, it MUST happen. Because we can't spend the rest of our lives
laboriously marketing our services 10 hours a day. We have to find ways to
get a certain amount of traffic moving automatically to our site.
And if we're building a series of small, one-product web sites, we need to
start a flow of visitors to the first site, then when that flow is steady,
move on to the next site and another product, and then to the next one...and
so on.
I have found three simple, elegant, ways to get a slow, steady automatic
flow of visitors. I also do other marketing, but these three tasks I do
once, and they then ceaselessly work for me on auto pilot.
They're based on the two biggest Internet traffic generators-- search
engines and word of mouth. So they're powerful.
They don't use 'tricks'. and that means they'll continue to work for me long
after search engines change their algorithms and black-list today's 'stealth
marketing' techniques.
Together, these three things are a powerful, reliable, automatic
combination.
- FIRST, I build a web site around the words people use to search for
my services and products.
Domain name, title, description, keywords and text. All these things are
decided AFTER I find out what people are actually looking for.
Lots of tools available for this. Start finding one you like at
http://searchenginewatch.internet.com/facts/searches.html
In a perfect world I'll stay out of markets where I'd have too many
competitors, of course. But I must admit I've been seduced several times
into trying to sell shoulder to shoulder with thousands of others. Don't
make this mistake. You'll get lost in the search engine databases no matter
how good your word research was.
- SECOND, I collect a set of articles on my site that are rich in the
words people are using to find services and products like mine. In other
words, I build a small library of text pages, each with the meta-tags
optimized for the search engines.
The library on my
http://www.netgain.co.nz site has about 300 articles in it now, and
although that site is listed on Yahoo and ranks well on Alta Vista, it's
these articles that bring me 70 percent of my visitors.
Of course, the library need not be that big.
I can provide the articles myself--because I've been writing a weekly
Internet marketing newsletter for nearly three years now, and have literally
hundreds of my own articles and personal interviews with people who are
successfully making money on the 'Net!
But I can also collect them from others. If you need articles that are
already written just go to the newsletter directories and collect as many
keyword-rich pieces as you need. You'll find this could take less than half
an hour!
- THIRD, I develop a page of links to complimentary sites. You link
to me and I link to you.
My visitors like this resource. If I am not what they're looking for, they
can use this page and spring off to related sites that might help them
better. They're happy, and I'm happy to have helped them.
This links page also frees me from a dependence on the search engines. I do
need the search engines, but they're being worked by sharp dealers using
doorway pages and sneaky tactics that often push me way down the list. And
they're constantly changing the way they rank me. Search engines are hard to
play with!
Also, a links page can bring visitors to my site just minutes after the
reciprocal links are set us--literally.
Find tools and tips to do this at
http://www.workz.com/content/1560.asp
Or go straight to the Big Three Tools that I recommend:
http://www.cyber-robotics.com
http://willmaster.com/master/rlinks/
http://www.linksmanager.com/
And that's it!
I like the simple elegance and on-going, self-driving power of this
combination:
- words
- library
- links
Build them into your site and you'll come to appreciate them also.
==
Len McGrane helps people make money on the Internet. He'll personally spend
hours evaluating your web site, and come up with pages of specific ideas and
recommendations to help you put it into a healthy profit. Start with his
FREE course at:
http://www.evaluatingyourwebsite.com
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