THE 3 COMMON TRAITS SHARED BY 'MOM & POP' WEB
SITES EARNING $100,000 TO $600,000 A YEAR
by: Corey Rudl
This issue, I would like to share some personal insights with you that I
believe will really help you to move forward in your online business goals.
The spark of inspiration for this editorial came when I was reviewing the
interviews we have conducted for our new private site
http://www.secretstotheirsuccess.com where each month we interview two
real people who have had extraordinary success on the Internet.
Each interview tells a real-life story of hard work and dedication, but
there are also messages that are not so obvious at first glance. It is these
underlying "common threads" that really interested me.
I wondered, "What are the common traits shared by these one and two-person
Internet business owners that have allowed them to build web sites that
generate incomes of $100,000 to $600,000 each and every year?"
Since they sell everything from body building programs to designer soaps to
courses on daytrading, "what" they are selling is important, but it is NOT
the key factor in their success.
Their ages, formal education, or prior knowledge of the Internet did not
appear to be relevant to the ability of these men and women to make money
The closer I read, the more it became obvious that besides all of the
strategies and techniques these people reveal as part of their "success
formula," there are actually three common traits shared by ALL of their
success stories that have allowed them to grow their businesses to generate
such extraordinary incomes...
TRAIT #1: THEY JUST PLAIN GOT STARTED.
Most of the people we interviewed had little or no prior knowledge of the
Internet. Typically, this was their first Internet business. Some had never
even turned on a computer! And that is the first point I want you to
know. It doesn't matter what your knowledge level is when you start -- the
important point is you need to begin.
You don't have to do everything well. In fact, you don't have to do anything
well when you start! But you have to START. Take the first steps (no
matter how small) to move your web site dream into reality. You don't need
to wait until you know "everything."
These successful netrepreneurs did not wait until their web sites were
"perfect" or until they knew everything there was to know about selling on
the Internet before they got started; they're living proof that you don't
need to be an Internet marketing guru to start making money online.
I am sure you, too, have a great idea that has been percolating in your
brain. You just need to start.
TRAIT #2: THEY FOCUSED ON ONE THING AND DID IT WELL.
The second common thread I want you to know about is that each one of these
people focused on just one marketing strategy at a time, did it well,
maximized profits, and then moved on to the next one. That's why they also
said that they know there is so much more they can do.
There are many ways you can promote your web site:
- Some of them will give you a quick traffic boost (such as pay-per-click
- Others will establish your reputation more slowly (such as writing
articles and providing free content for other webmasters);
- While others (such as finding strategic partners who will link to your
site) will pay off well into the future for the work you do today.
That's the good news. You don't have to put a lot of pressure on yourself
believing that you have to do it all or know it all.
To follow their lead, focus on just one marketing strategy such as
submitting your site to the search engines, publishing your own newsletter,
or learning about how to write effective sales copy... and then really
Learn all you can and apply the knowledge as you learn it. This is how
you can generate $100,000+ from your online business -- by focusing on one
marketing strategy at a time.
Start by choosing the theme of your web site and then strive to become the
dominant site serving your niche market.
Next, make a list of all the different ways to increase the sales to your
web site and then decide which one will make you the most money and start
with that one.
Leave the rest on your "to-do" list until you have squeezed every dollar out
of the traffic generation technique, sales strategy, or design element you
are working on. There will always be loads of other ideas just waiting for
you to use to earn even more profits.
TRAIT #3: THEY WISH THEY HAD MODELED SUCCESS SOONER.
These successful candidates confess to having made mistakes -- costly,
frustrating, and time wasting mistakes that could have been easily avoided.
This is the hard way to learn. After all, you don't have to be the one who
makes the mistake to learn from it!
It is much easier to learn from other people's mistakes. They all said that
they could have been earning a MUCH bigger income MUCH faster if they had
only started their Internet education earlier and modeled the success of
And that leads us to the third common thread I want to share with you which
is... all of these people have committed to educating themselves in the most
profitable marketing strategies and techniques.
You don't need to personally conduct your own "trial and error" experiments
to discover what software to use, which online resources are the most
helpful, or which overall web site designs are producing the best results in
today's competitive Internet environment.
Others have already cut a path through the Internet jungle for you. Just get
on the right trail and apply the strategies and techniques as you learn
about them. Great ideas are transferable. What works for others can be
adapted for your site, too.
Building a successful online business is more of a journey than a
destination. What works today may or may not work tomorrow. That's why
the learning process never stops.
The fact that the Internet continuously changes is the NUMBER ONE ADVANTAGE
YOU HAVE over your competition if you stay ahead of the learning curve and
Make a commitment to continuous learning. Study top sites like the ones on
http://www.secretstotheirsuccess.com and model your web site after them.
These successful netrepreneurs are regular people who did not start out with
multi-million dollar advertising budgets, huge staffs, or advanced technical
knowledge. In fact, most of them started out with almost no budget, by
themselves, and with little prior knowledge of marketing on the Internet.
Your site does not have to be perfect to make money, but you can't make
money until you start!
ABOUT THE AUTHOR: Corey Rudl is the owner of four highly successful
online businesses that attract more than 6 million visitors and generate
over $5.2 million each year. He is also the author of the #1 best-selling
Internet Marketing course online.
To check out his site that's JAM-PACKED WITH THE EXACT INFORMATION YOU NEED
to start, build, and grow your very own profitable Internet business, I
highly recommend visiting
This guy really knows what he's talking about!